Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences. This drove traffic.

ROI 91

ROI Examples Results Social Media 91

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Colorado 46

Colorado Digital Audience Denver 46

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." " Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic.

Web 114

Web Map Bookmarking Conversation 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. Yesterday, I facilitated a session called Mapping Social Media to Strategy. I wanted to get away from the expert at the front of the stage and have an informed discussion between panelists, audience, and myself. . Specifically, the them of informed failure.

Metrics 50

Metrics Map Social Media Strategy 50

CauseVox

APRIL 29, 2021

That’s why we created this 2021 fundraising calendar worksheet and template to help you map out the best possible plan. So, after you’ve mapped out your goals, the next step we recommend taking involves “looking backwards” to critically evaluate the fundraising activities of your previous year. List Your Resources. You also need a way.

Calendar 98

Calendar Template Guide Fundraising 98

AccelEvents

SEPTEMBER 1, 2021

Your event marketing budget will be distinct from your event budget, and you’ll want to map out how much you can spend for each. . Your target audience demographic. Other features like an event app might be something that you want to promote during the marketing, as this can boost audience reception towards your event. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Forum One

FEBRUARY 28, 2023

What services do our audiences engage with most? If there is a certain theme or central topic that a lot of questions continue to bubble up around, like costs of operational tasks or ROI, but you don’t have access to any financial data, that’s going to present a problem. What are our largest sources of growth?

Data 63

Data Analysis Map Accessibility 63

Amy Sample Ward

FEBRUARY 26, 2012

This is the wrong approach for three reasons: 1) it doesn’t acknowledge the complete media consumption behavior of your target audiences; 2) it cuts off feedback loops that can be mined for insights that will improve engagement and returns and 3) it limits the reach and impact of your broader communications.

Metrics 227

Metrics Social Media Media Social 227

Get Fully Funded

DECEMBER 26, 2022

As you get comfortable trusting your plan, you will have the map you need to raise the money you need to fund your programs and change more lives. Getting the message just right will save you from feeling nervous about asking for money, rambling when you talk about your organization’s work, and boring your audience.

Fundraising 52

Fundraising Sponsor Virtual Money 52

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

EveryAction

MAY 23, 2016

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. You need to be able to demonstrate whether the results of your work can be built upon and ROI grown accordingly.

Attitude 101

Attitude Interview Job Profit 101

Tech Soup

MARCH 18, 2013

An interactive map app was also collaboratively created by the community as a social experiment to facilitate user experience. Through this project, she bridged the gap between curator and audience using the essential component of social media: technology. In the performing arts, the audience is your lifeblood.

Arts 57

Arts San Francisco Community San Jose 57

Bloomerang

JANUARY 22, 2024

Look into: Your primary audience. Who will make up your main audience of donors, volunteers, corporate partners, foundations, and other supporters that will help keep your nonprofit operating? They can ensure you’re using the tools to their fullest extent to enhance your ROI. Maintain state tax forms. Comply with your bylaws.

Nonprofit 85

Nonprofit Files Policy Software 85

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. This last week I was at NTC 09 in San Francisco leading a session on Mapping Metrics To Strategy. So, headed over to say hello and to hear about her masterclass "ROI of Relationships." Tags: metrics ROI twitter.

Measure 67

Measure Relationship Metrics ROI 67

AccelEvents

JULY 20, 2020

If you are hosting an in-person event and you want your attendees to access digital aspects of the event, like a schedule or map, then you can choose a virtual event platform designed for mobile apps and small amounts of digitization. Some platforms are also tailored for a specific task. Do You Capture, Record, and Store My Event’s Content?

Virtual 94

Virtual Platform Question Broadcast 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

If one will fit with your topic, it might open your message up to a wider and different audience. This can help introduce you to a new audience that care about the issues. Decide on your audience target (there may be more than one). • Decide how you measure results ( ROI ). . Decide how you measure results ( ROI ).

Twitter 112

Twitter Community Profit Organization 112

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Google’s Mapping tools include: Google Earth. Google Maps & MyMaps. Google Maps API. What is your real output? Google Sketchup.

Tools 100

Tools Tech Map Case Study 100

Givinga

MARCH 19, 2019

Fortunately, technology and ROI models have come a long way in the last five to ten years. Unlike ten years ago, we now know that strategic corporate philanthropy and CR efforts can map directly back to business goals. Helping find local causes where contributions are more noticeable to your target audience. Increasing sales.

Software 45

Software Advocacy Philanthropy Platform 45

Get Fully Funded

FEBRUARY 22, 2022

Management and general expenses include activities that don’t map to fundraising or a specific program. But consider your audience and what will resonate with them and inspire them to give. Analyze every fundraising strategy you implement to determine the ROI or Return on Investment. Expenses related to events.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

AccelEvents

JULY 20, 2020

If you are hosting an in-person event and you want your attendees to access digital aspects of the event, like a schedule or map, then you can choose a virtual event platform designed for mobile apps and small amounts of digitization. Some platforms are also tailored for a specific task. Do You Capture, Record, and Store My Event’s Content?

Virtual 52

Virtual Platform Question Broadcast 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2009

A Communications Evaluation Guide by Asibey Consulting I've been exploring different ROI and communications evaluation approaches and how they might be adapted for social media strategies. The guide is an excellent road map for designing and planning an evaluation of your overall communications plan.

Social Media 50

Social Media Media Social Evaluation 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

Goal 50

Goal ROI Wiki Metrics 50

Connection Cafe

JANUARY 14, 2019

And how can charities, like hospital foundations, use it to increase donor loyalty and generate higher return on investment (ROI)? Each of them targets the broadest audience possible and incorporates a set of “formulaic” elements that are known to entice people to be interested and take action (attend a screening). Step 2: Modelling.

Personal 22

Personal Foundation Data Donor 22

Amy Sample Ward

AUGUST 18, 2009

Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience. WeAreMedia’s ROI Toolbox. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#.

Social Media 190

Social Media Strategy Media Social 190

DNL OmniMedia

MAY 25, 2022

Segmentation can be key here, as it’s important that you only send engagement opportunities to relevant segments of your audience. For example, let’s say you discover a large audience of younger, college-educated donors. 20 (a positive ROI!). Email Conversion Rate. Charity auctions.

Analytics 52

Analytics Org Adwords Metrics 52

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Everything revolves around the audience. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

Forum One

SEPTEMBER 24, 2010

You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Want mapping? The My Maps feature in Google Maps can help create some nice prototype map tools. Are there differences within the broad baskets I skecth out above? Online discussions? The list goes on.

Internet 50

Internet Tools Strategy Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The Knowing the audience. I'm going to be teaching two intermediate/advanced workshops, Tags: listening metrics ROI RSS. Deploying the right strategy. Have the expertise/time or capacity.

Social Media 50

Social Media Open Media Chicago 50

Forum One

SEPTEMBER 24, 2010

You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. Want mapping? The My Maps feature in Google Maps can help create some nice prototype map tools. Are there differences within the broad baskets I skecth out above? Online discussions? The list goes on.

Tools 40

Tools Strategy Learning Collaboration 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

They are different depending on the audience and goals. And remember, Objective, audience, strategy and link to your metric. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises? Tags: socialmediametrics social media ROI listening. But do me a favor, please.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

There's nothing like having an audience to see where you got inside your own head too much. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. What's your strategy map? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned).

Reflection 50

Reflection Slides Metrics PowerPoint 50

Forum One

MAY 31, 2023

In a rapidly changing world, it’s crucial for organizations to focus on a digital strategy that is rooted in organizational goals, audience needs, and the impact you are hoping to achieve. You can learn a lot about what your audience wants and where your capacity gaps are by testing out ideas.

Digital 72

Digital Strategy Chapter Map 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

ROI 76

ROI Social Media Slides Media 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Clarifying exactly what we want to accomplish with social media and the audience.

Reflection 103

Reflection People Network Colorado 103