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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. 23% of Twitter users make less than $30,000 per year. But what social platform are they on the most?

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Early guidance on Threads, Meta’s answer to Twitter

M+R

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. It’s too soon to say whether this will be the Twitter replacement we deserve, but I’m here to tell you to give it a shot, and help you get started. Here’s what we like about Threads: Easy, captive audience. This is an extension of Instagram!

Twitter 102
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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

By Kayla Matthews , writer at ProductivityTheory.com – a blog dedicated to helping others better their productivity. Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The platform, however, is different than Facebook or Twitter. They also appeal to different audience segments.

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Twitter Analytics And Your Nonprofit

TechImpact

It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. This ultimately helps you attract more potential donors, volunteers, and constituents to your nonprofit. Twitter Counter. But what about your nonprofit’s social media feeds?

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Attract donors and recruit volunteers: free advertising for nonprofits

EveryAction

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Make sure you cover your bases and set up accounts on multiple social platforms (Facebook, Instagram, TikTok, Twitter, etc.) Regular events (classes, webinars, etc.)

Volunteer 209