The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate. If you are looking to strengthen you Public Narrative model, you may want to look to your organization’s community for examples of Story of Self.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Identify Your Unique Value Proposition & Broadcast it to Your Audience. They hit on three major pain points for nonprofit donors: Most donors prefer to know that their money goes directly to helping people rather than to operating costs (hence the “100% model”).

Charity 128

Charity Lesson Marketing Digital 128

Get Fully Funded

MARCH 14, 2022

If you have a site in your head you want to create or a site you admire that you want to model yours after, these platforms may not give you the flexibility you want. When you think about your site map, think about your audience. You just drag-and-drop. It’s easy, though these platforms and templates limit what you can do.

Profit 124

Profit Websites Build Work 124

Connection Cafe

JUNE 9, 2011

With an audience of over ten million Twitter followers – more than any other twitting being on Earth (and two million more than our President) Lady Gaga can evangelize to a massive crowd. Are you, and your cause, prepared to handle the headlines when your celebrity takes a fall? Notice the operative word here: energy.

Celebrate 48

Celebrate Philanthropy Homeless Headline 48

Connection Cafe

DECEMBER 3, 2013

She shared that while she knows it’s best to segment and target audiences this takes time. Is our business model getting in our way of being great? I know I’m being dramatic, but its #GivingTuesday and I did receive an email with ALL CAPS in the headline. Results can take time. Now, we just uncovered the root cause.

Baltimore 34

Baltimore Headline email Press 34

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Almost as a model of how to deal with negative comments to a post , Jeremiah Owyang has invited his critic, David Charback, to write a guest post. " I replaced the word "customer" with "client" or "stakeholder" or "audience" or "donor" or "supporter."

Social Media 61

Social Media Media Remix Social 61

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. Chat-GPT is a generative large language model.

FAQ 52

FAQ Language Model Nonprofit 52

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. For nonprofits that did see large gains in email revenue, expanded audiences were a key driver of success.

Fundraising 106

Fundraising New York City Ukraine Channel 106

Bloomerang

FEBRUARY 1, 2022

And the headline was that this $471 billion was a new record for charitable giving in the United States. Having a diverse board allows us to reach a broader audience. Number one, it will allow us to expand our donor base and reach a broader audience. So for those of you who guessed B, you are correct.

Leadership 61

Leadership Fundraising Gift Slides 61

Qgiv

MAY 11, 2021

This model is referred to as pay-per-click (or “PPC”). This should be the fun part, if you know your audience! Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters.

Google 52

Google Grant Rate Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). 1: Identify the Audience You Want Reach and Know What Motivates Their Giving. Most nonprofits typically have a number of diverse audiences that hold the keys to their success. Click to download worksheet. Who are the people you want to reach?

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Fund Campaign Practice Giving 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

There are four different models of crowdsourcing activities: wisdom, creation, voting, and funding. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives. Does crowdsourced creativity reach a different (younger) and new audience segment?

Measure 96

Measure Fund Impact Minnesota 96

Nonprofits Source

FEBRUARY 25, 2017

Content promotion, however, is a strategy that leverages all forms of promotion to deliver content to your audience. The purpose of this exercise is to ensure your message resonates with your audience. However, first think of what your audience is most receptive to. Email marketing is not a strategy, it’s a tactic.

Content 40

Content Leadership Marketing Files 40

DNL OmniMedia

OCTOBER 22, 2020

Because the Center’s site targets a number of audiences, such as patients, donors, and individuals seeking more information about these diseases, it’s important that their website serves a range of purposes. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers.

Websites 52

Websites Organization Nonprofit Site 52