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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. Connect your mission to headlines donors care about. It pays to pay attention.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Storytelling Workouts for Year-End Fundraising

The Science Behind Engaging your Supporters

Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate. If you are looking to strengthen you Public Narrative model, you may want to look to your organization’s community for examples of Story of Self. 60 Minute Storytelling Workouts.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

If you have a site in your head you want to create or a site you admire that you want to model yours after, these platforms may not give you the flexibility you want. When you think about your site map, think about your audience. You just drag-and-drop. It’s easy, though these platforms and templates limit what you can do. Trustworthy?

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Transparency, Social Media, and Dealing with Criticism

Beth's Blog: How Nonprofits Can Use Social Media

Almost as a model of how to deal with negative comments to a post , Jeremiah Owyang has invited his critic, David Charback, to write a guest post. " I replaced the word "customer" with "client" or "stakeholder" or "audience" or "donor" or "supporter."

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Should My Nonprofit Use AI? Ultimate AI FAQ for Nonprofits

Whole Whale

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. Chat-GPT is a generative large language model.

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