Nonprofit Tech for Good

MARCH 17, 2020

There is a technique that you can use for nearly any type of campaign that will help you achieve the best results and the lowest cost per result: it’s all about targeting broadly, having lots of creative variations and giving Facebook time to learn. . It will use that model to find 50,000 people who are similar to the first 50.

Test 325

Test Facebook Charity Profit 325

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

Charity 128

Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Almost as a model of how to deal with negative comments to a post , Jeremiah Owyang has invited his critic, David Charback, to write a guest post. " I replaced the word "customer" with "client" or "stakeholder" or "audience" or "donor" or "supporter."

Social Media 61

Social Media Media Remix Social 61

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. 1: Identify the Audience You Want Reach and Know What Motivates Their Giving.

Fund 130

Fund Campaign Practice Giving 130

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

There are four different models of crowdsourcing activities: wisdom, creation, voting, and funding. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives. Does crowdsourced creativity reach a different (younger) and new audience segment? Think Yelp , eBay , or Amazon.

Measure 96

Measure Fund Impact Minnesota 96

DNL OmniMedia

OCTOBER 22, 2020

This means that web design projects (and even smaller, iterative updates) are important investments for nonprofits, and they can involve any number of different strategies and techniques. Large photo headers overlaid with headline text can be a visually appealing way to catch the eye without overwhelming readers.

Websites 52

Websites Organization Nonprofit Site 52