Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test
Nonprofit Tech for Good
MARCH 17, 2020
If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50.
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