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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. It will use that model to find 50,000 people who are similar to the first 50.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

In the age of monetizing social media through algorithms and paid advertising revenue models, getting two clicks per 100 followers is generous. Habitat for Humanity focuses on periodically posting curated content relevant to the cause of homelessness and housing. And while that may sound low, it is double the rate of Facebook Pages.

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Lady Gaga & Celebrity Philanthropy

Connection Cafe

With an audience of over ten million Twitter followers – more than any other twitting being on Earth (and two million more than our President) Lady Gaga can evangelize to a massive crowd. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth. The time investment.

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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Because the Center’s site targets a number of audiences, such as patients, donors, and individuals seeking more information about these diseases, it’s important that their website serves a range of purposes. The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region.