Audience Headline Hints Model 
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MARCH 14, 2022
If you have a site in your head you want to create or a site you admire that you want to model yours after, these platforms may not give you the flexibility you want. When you think about your site map, think about your audience. It gives a person the essence and hints about the work the organization does. They invoke a mood.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
Identify Your Unique Value Proposition & Broadcast it to Your Audience. They hit on three major pain points for nonprofit donors: Most donors prefer to know that their money goes directly to helping people rather than to operating costs (hence the “100% model”). How can your organization apply this?
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