Care2

JANUARY 27, 2014

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. But is this a signal that people are growing weary of the “and you won’t believe what happened next” headlines? What about Facebook?

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Headline Meme Hype Plugin 69

Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. It’s important to find creative ways to capture their attention mid-scroll.

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Ideas Online Fundraising Social Media 349

M+R

JUNE 22, 2021

And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Major donors get the fanfare, the galas, and the special one-to-one contact.

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Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

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Measure Policy Social Media Green 97

Connection Cafe

JUNE 9, 2011

With an audience of over ten million Twitter followers – more than any other twitting being on Earth (and two million more than our President) Lady Gaga can evangelize to a massive crowd. Her call to action inspired over 30,000 hours of community service and a new wave of attention on homeless youth. The time investment.

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Celebrate Philanthropy Homeless Headline 48

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. For nonprofits that did see large gains in email revenue, expanded audiences were a key driver of success.

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Fundraising New York City Ukraine Channel 107

Qgiv

MAY 11, 2021

This model is referred to as pay-per-click (or “PPC”). This should be the fun part, if you know your audience! Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters. On to Your Landing Page.

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Google Grant Rate Headline 52