EveryAction

FEBRUARY 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Fresh Eyes Digital Donors, volunteers, and supporters are the lifeblood of many nonprofit organizations.

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Demonstration Impact Support Story 192

Forum One

DECEMBER 1, 2021

“Digital transformation” may sound grandiose, but it just means the people, processes, and systems that leverage digital tools to help organizations realize impact. But that transformation was imposed without warning and caused many organizations to react rather than plan, pouring digital water on fires.

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Trend Digital Data Storytelling 68

Forum One

JUNE 29, 2021

As we head into the summer months, it’s the right time to start thinking about your 2021 nonprofit online annual report. At this point in time, nearly all mission-driven organizations produce a digital version of their annual report. This annual report combines a digital interactive experience with a hard-copy report.

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Report Online PDF Nonprofit 65

Achieve

AUGUST 12, 2021

Millennial Impact Report. volunteer fundraisers to brush up on your storytelling abilities. . Communicate with your audience by showing engaging photos of your work or a testimonial. Millennial Impact Report. Given this, articulating your mission can help fuel your peer-to-peer campaigns, which means it’s time for you.

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Audience Tips Fundraising Social Media 82

Nonprofits Source

JUNE 22, 2023

One way to encourage people to support your organization is through great nonprofit storytelling. By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. Where Should You Use Nonprofit Storytelling?

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Story Build Storytelling Images 59

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? Engaging with younger generations. Tapping into new revenue streams.

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Mobile Social Social Media Internet 229

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Money Raise Donation Ideas 279

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Segment your audience. Use audience segments to appeal to your target audiences.

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Gift Consultant Audience email 207

Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . Which digital channels get you the most traction?

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Digital Tips Fundraising Evaluation 47

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity.

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Story Data Storytelling Lesson 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 30, 2018

Note from Beth: Digital storytelling is key to fundraising success, but using a storytelling lens in your organization can have further benefit of busting organizational silos. Fortunately, storytelling busts silos. But in the individual-centric digital age, silos are doing nonprofits zero favors.

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Story Storytelling Digital Nonprofit 103

Tech Soup

MAY 14, 2013

RSVP now for TechSoup's fourth annual Digital Storytelling Screening and Awards Party on Tuesday, May 28 at 7 p.m. Pacific time at PARISOMA — and join us in celebration of the many powerful digital story submissions that came to us from all over the world! Featured Appearances.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell

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Storytelling Social Media Nonprofit YouTube 171

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

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Strategy Tips Nonprofit Conservancy 110

Bloomerang

JULY 7, 2022

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. Define your audience. After you define your audience, develop a unique message and strategy tailored to them to increase response rates.

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Mail Retention Practice Donor 110

Bloomerang

SEPTEMBER 12, 2023

Media deserts in small and mid-sized cities: Local news outlets in smaller cities and towns have also struggled to stay afloat, leading to cuts in reporting staff and reduced coverage. Many journalists have been laid off or have left the industry, leading to a reduction in local reporting.

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Journal Local News Fund 92

sgEngage

MARCH 22, 2022

Segment your audience . Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . Personalize all appeals . Ensure communication is a two-way street .

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Retention Communication Donor Strategy 96

Bloomerang

OCTOBER 28, 2023

For example, a movie-themed event or a gaming night can bring together a diverse audience. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes.

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Network Donor Fundraising Registration 80

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Gmail, Yahoo, etc.

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Linkedin Practice Social Media Sponsor 362

Forum One

JUNE 9, 2021

The Vega Awards acknowledge those who create and continually expand the digital universe. To mark its anniversary, NRDC launched an immersive storytelling experience featuring powerful stories from the last 50 years. Our team partnered with NRDC to conceptualize how to capture these highlights in an engaging and informative story.

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Award Colorado Drupal Museum 88

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 billion emails in that year alone.

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Marketing Nonprofit Blackbaud Demographics 40

Tech Soup

MARCH 27, 2013

The TechSoup Digital Storytelling Challenge is back and there are some great prizes in store for organizations with the most creative, compelling, and entertaining stories. However, before we can talk about prizes or even sending submissions, we need to cover how to create those digital stories.

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Digital Story Adobe Tools 55

Tech Soup

OCTOBER 16, 2012

Lasa, a UK-based technology and welfare charity (and content partner of TechSoup's), published a crowdsourced report on how charities and nonprofits can engage with technology to build a stronger connection with their constituents. The participants were asked what five things their peers need to know about going digital.

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Digital Charity Wiki Social Media 60

Tech Soup

MAY 6, 2016

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. And sometimes it can seem inaccessible or too complex for your audience.

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Storytelling Advocacy Data Lebanon 36

Forum One

DECEMBER 8, 2021

The 17th Annual Davey Awards received nearly 3,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Silver – Features, Art Direction for Digital Content. NTI Nuclear Security Index. Gold – Activism for Websites.

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Award Arkansas Colorado Museum 65

Forum One

APRIL 8, 2021

2020 introduced a myriad of challenges to implementing pre-planned digital strategies. Start by understanding your audiences and tailoring content and outreach to their needs. Walk: Collect data and determine what it is telling you about your audiences. Flip the physical to digital. Personalize your content.

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Impact Channel Audience Content 77

Saleforce Nonprofit

APRIL 21, 2021

You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. The reason? Audio-based entertainment is flexible.

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Community Build Texas Audio 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Charity Lesson Marketing Digital 128

CauseVox

NOVEMBER 18, 2021

Use Storytelling To Drive Your Year-End Fundraising. If you’re not sure how to get started with your storytelling, ask your donors! Use Facebook + Instagram Ads To Reach A Wider Audience. Use Pixel to track your audience across social media sites so that you can ensure that they’re taking the appropriate action!

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Fundraising Social Media Sponsor Mail 79

Tech Soup

APRIL 24, 2013

The TechSoup Digital Storytelling Challenge partnered with the first CommBuild tweet chat of April to look at storytelling for communities. More specifically, the CommBuild tweet chat was about using data visualization for community storytelling. or Data Visualization for Nonprofits.

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Storytelling Data Community Chart 36

Kindful

SEPTEMBER 1, 2021

You can’t have a successful campaign without communicating with your audience. Make your emails are unique and effective with these email storytelling tips. The Power Of Storytelling For Fundraising. The most powerful tool you have to build a connection with prospective donors is storytelling.

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Resource Giving Nonprofit Template 113

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. See What’s New In Fundraising.

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Experiment Donation Ideas Create 93

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 350

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I presented a master class on The Networked Nonprofit as pre-conference session, a mini-workshop on the Happy Healthy Nonprofit , and a plenary session on engaging donors moderated by Macelo Jambeiro, a talented digital strategist that works for an agency called Alder & Lang and previously with Change.org. The audience laughed.

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Learning Donor Online Fundraising 86

Neon CRM

DECEMBER 14, 2023

Development Officer Annual Gala Event CLOSE DOWN Reallocate resources to digital fundraising campaigns that offer broader reach and lower overhead. Marketing Manager Charity Auctions CLOSE DOWN Shift focus to more sustainable and cost-effective fundraising methods such as digital campaigns.

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Analysis Project Donor Retention 52

Amy Sample Ward

APRIL 23, 2011

One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

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Web Map Bookmarking Conversation 114

Qgiv

JULY 27, 2021

Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. You want to put more deposits in than you take out, and it’s really about how you show up for your audience week after week after week.

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Social Media Media Tips Social 138