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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. Brand guidelines expand on the decisions you have made with the design of your logo. An example would be showing your logo in colors that are not part of your guidelines. 2) Personality.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. For example, Feeding America is a nonprofit with a national network of more than 200 food banks. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having.

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Crafting a Winning Fundraising Plan for Your Next Charity Event

Greater Giving

Example: “To raise critical funds through a community gala to support our after-school literacy program for underprivileged children.” Example: “Raise $10,000 to purchase new books and educational materials for the program. These goals should be both financial (e.g., raising $10,000) and non-financial (e.g.,

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Questions to Ask During the RFP Process

Whole Whale

Example RFP for a larger website build (PDF). Example RFP for a smaller website build (PDF). See our ultimate nonprofit RFP guide with examples and templates. Confidence in Design (1<5). This is your feeling on what their design aesthetic is and your confidence in their ability to deliver that for your needs.

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Your Nonprofit Logo is a Spark, Not the Flame

Top Nonprofits

But if it’s well-designed, your curiosity will be sparked. I think of a logo as a gatekeeper that helps the audience decide if they want to learn more. The simplicity of the McDonald’s golden arches is a great example of what’s called the “highway test”. You can learn more about her design work at heybattabatta.com.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Examples of automated email sequences include: Introductions. For example: Register today!

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Your Logo is a Spark, Not the Flame

Top Nonprofits

But if it’s well-designed, your curiosity will be sparked. I think of a logo as a gatekeeper that helps the audience decide if they want to learn more. The simplicity of the McDonald’s golden arches is a great example of what’s called the “highway test”. You can learn more about her design work at heybattabatta.com.

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