Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 240

Practice Fundraising Guide Channel 240

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having.

Fundraising 325

Fundraising San Diego Influence Profile 325

NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” Think about what added value your organization has to offer. To Generate Local Interest.

Organization 81

Organization Nonprofit Websites Search 81

.orgSource

JANUARY 2, 2024

The most successful organizations learn to ride that wave. They have identified new audiences while remaining true to their core values. It supports diversity in demographics and thought and is essential for building trust, transparency, and honest communication. Technology doesn’t just involve being faster and more efficient.

Team 221

Team Technology Help Digital 221

Allegiance Group

MAY 16, 2024

For many organizations, total donors and dollars are still well ahead of the pre-COVID-19 giving boom. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. However, you can gain some insight when you look at the reporting organizations. That brings a glimmer of good news.

Trend 52

Trend Podcast Retention Nonprofit 52

Association Analytics

MARCH 1, 2023

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

Associations 320

Associations Product Virtual Survey 320

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. It’s more important than ever to share your mission in a way that is real, relevant, and sensitive to what’s going on within your organization’s environment and the impact of your work.

Communication 59

Communication Support Calendar Advocacy 59

Bloomerang

JULY 7, 2022

With that in mind, we recommend incorporating direct mail into your fundraising plan. After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Define your audience.

Mail 109

Mail Retention Practice Donor 109

Nonprofit Tech for Good

NOVEMBER 20, 2021

By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising.

Virtual 251

Virtual Personal Tips Online 251

The MatrixFiles

FEBRUARY 23, 2024

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. Declining trust and polarization is affecting national organizations’ ability to partner with their chapters.

Associations 130

Associations Industry Government Education 130

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. That’s why so many email messages begin “Dear <First_Name> ” It’s why ads are targeted based on demographics and user behavior, and why remarketing is a powerful tool. Source: World Wildlife Fund.

Effective 93

Effective Rhode Island Build Demographics 93

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

Social Media 97

Social Media Guide Media Social 97

sgEngage

JANUARY 26, 2024

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. Businesses with corporate philanthropy programs are eager to help organizations get the word out about their mission and amplify their impact.

Awareness 73

Awareness Campaign Business Collaboration 73

The Modern Nonprofit

MAY 4, 2021

Social media is essential to the livelihood of any organization, big or small. You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Know Your Audience. Keep in mind what platforms fit your audience.

Social Media 111

Social Media Strategy Media Social 111

Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . The things I’ll cover in this series—strategy, creativity, and logistics— are the building blocks for how to share quality stories that change minds, win hearts, and improve relationships. Worried that’s not a skill in your wheelhouse?

Storytelling 106

Storytelling Develop Strategy Help 106

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Donor retention is how many donors continue to support your organization year over year. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences.

Fund 52

Fund Donor Strategy Search 52

Allegiance Group

APRIL 15, 2024

Direct mail gives your supporters a physical object to connect them to your organization, making it a highly personal way to reach out. Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. This builds up your reputation as an established, trustworthy organization.

Mail 52

Mail Fundraising Nonprofit Channel 52

Neon CRM

NOVEMBER 16, 2023

As a critical element of your brand, your mission statement needs to represent your organization’s ethos but also be informative, succinct, and moving to your supporter base. A nonprofit mission statement is the messaging an organization shares, displays, and uses as a guiding principle. Are you working with new demographics?

Examples 95

Examples Language Iowa Nonprofit 95

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Besides the obvious fundraising power, golf events spread awareness about your organization, build and advance partnerships, and provide meaningful donor stewardship and outreach. Use an event website.

Charity 79

Charity Create Sponsor Sample 79

NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” Think about what added value your organization has to offer. To Generate Local Interest.

Organization 36

Organization Nonprofit Websites Search 36

sgEngage

APRIL 10, 2023

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors.

Demographics 74

Demographics Retention Donor Research 74

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

Marketing 52

Marketing Tips Channel Audience 52

Bloomerang

AUGUST 29, 2022

Which business or organization comes to mind first? Every organization needs to take a slightly different approach. It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again.

Digital 119

Digital Program Tips Nonprofit 119

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. Access to a MORE targeted audience. Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind.

Sponsor 98

Sponsor Virtual Audience Demographics 98

sgEngage

OCTOBER 14, 2022

Every arts and culture organization has a brand and that brand has a purpose. By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way.

Communication 75

Communication email Marketing Museum 75

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. Donation page.

WordPress 52

WordPress Content Strategy Create 52

Greater Giving

JANUARY 26, 2023

The more money you can raise, the better your chances are at achieving your organization’s goals. An annual fund is a fundraising campaign to support an organization’s ongoing operations. Who makes up the audience? In other words: Who is your audience? What is an Annual Fund? Who do you want to reach?

Fund 75

Fund Nonprofit Pledge Money 75

sgEngage

MAY 27, 2021

As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself. Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Political contributions.

Giving 120

Giving Retention Metrics Demographics 120

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Intentionally target your audience The first step to engaging with your supporters is to define exactly who your audience is. Choose a fundraiser that educates students.

Donor 77

Donor Community Tips Fundraising 77

AccelEvents

AUGUST 15, 2021

So what is a hybrid event, and how do you organize one? A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . We are here to help. What is a Hybrid Event? How Does a Hybrid Event Work?

Stream 98

Stream Hosting Virtual Registration 98

Classy

MAY 17, 2021

As the largest fundraising day of the year only continues to grow, now is the time for your organization to begin mapping out its strategy to make the most out of your December. Contributions in the form of physical goods, services, or expertise with the goal to create a connection between your organization and the corporation. .

Giving 94

Giving Demographics Nonprofit Companies 94

See3

OCTOBER 30, 2015

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. How Make-A-Wish is Using Audience Personas .

Audience 40

Audience Story Chapter Hawaii 40

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Bloomerang

APRIL 6, 2021

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals.

Mail 62

Mail Channel Strategy Fundraising 62