The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

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Allegiance Group

MAY 13, 2024

Gwinn-Becker outlines the two core components of a robust digital archive and explains how fundraisers can use the archive to discover, reach, and engage more donors. How To Use Your Digital Content Every piece of an archive is an untapped opportunity to engage your audience. Listen to the full conversation. Want to learn more?

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The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. 15 Minute Storytelling Workouts.

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Bloomerang

JULY 20, 2021

This can be an exciting opportunity, but it can also be overwhelming if you don’t know where to start or what will work when it comes to your fundraising event theme. . If you’re struggling to come up with a theme or gimmick for your fundraising event, this blog is for you. Step 2: Consider your audience.

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The Storytelling Non-profit

JUNE 5, 2022

As non-profit organizations we write and send lots of fundraising letters or appeals every year. These fundraising efforts with your donors are key for your non-profit goals. HOW TO WRITE YOUR BEST FUNDRAISING LETTER By following these 8 key steps: 1. Write as if you’re having a conversation 5. Sometimes it's difficult.

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Allegiance Group

MAY 1, 2024

Navigating the complexities of year-end fundraising for nonprofits can often feel like threading through a maze of challenges. Be Realistic When it Comes to Goal-Setting Setting clear and realistic fundraising goals can also give nonprofits a strong predictor of upcoming campaigns. But fret not – this is where our guide comes in.

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sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. Who is our target audience and why would they listen?

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Neon CRM

OCTOBER 6, 2023

A well-run and well-attended fundraiser could be a game changer for your nonprofit. Even worse: There’s no one right answer, no “one weird trick to sell fundraiser tickets” that stands head and shoulders above the rest. To sell more tickets to your nonprofit’s fundraiser, it’s going to require a multi-pronged strategy.

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. Your next game-changing testimonial could be just a conversation away. This could include beneficiaries, donors, volunteers, or partners.

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Greater Giving

FEBRUARY 27, 2024

Beyond the Ballroom: Make Your Charity Gala a Donor Cultivation Powerhouse Fundraising events offer more than just glitz and glamour; they’re a potent tool for cultivating relationships with potential donors and qualifying them for future giving. Encourage conversations, answer questions with enthusiasm, and address concerns promptly.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Year-end giving is a vital piece of the nonprofit fundraising puzzle, and the time when many organizations reap the harvest of the fundraising seeds they have sown all year long.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

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Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts.

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Greater Giving

FEBRUARY 12, 2024

While gala fundraisers might seem intimidating to plan, don’t let the perceived glamor obscure their accessibility! A charity gala is a formal fundraising event aimed at raising significant sums for a chosen nonprofit. Round tables make for better conversation flow, but long tables provide a more communal feel.

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The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. Discover our step-by-step guide to connecting with donors who truly care about your mission, and watch your fundraising efforts thrive. This purpose should be the core of your mission statement.

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CauseVox

NOVEMBER 18, 2021

The end of the year is fast approaching and with it, your year-end fundraising campaign. CauseVox’s Year-End Fundraising Fair was a mini-conference featuring 16+curated sessions with a big impact on year-end fundraising. You Can Incorporate #GivingTuesday Into Your Year-End Fundraising Plans For Optimal Results!

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The NonProfit Times

MAY 20, 2024

By providing them with shareable content, engaging storytelling, and clear calls to action, you can mobilize followers to amplify the message across social networks. Partnering With Influencers And Collaborators Influencer marketing has emerged as a powerful tool to expand reach, tap into new audiences, and build credibility.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. The Current State of Giving Tuesday Fundraising. Giving Tuesday 2021 is right around the corner.

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Saleforce Nonprofit

JULY 8, 2021

An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Nonprofits Source

JUNE 22, 2023

These tasks require providing a compelling fundraising case for support and using it as the basis of your marketing and promotional efforts. One way to encourage people to support your organization is through great nonprofit storytelling. Where Should You Use Nonprofit Storytelling? Social media posts. Email newsletters.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. 6) Use video and live streaming for storytelling.

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Media Cause

AUGUST 31, 2022

We’ll also discuss why this time of year is so critical for fundraising efforts. . December 27-31: The final five days of the year are critical for year-end tax-deductibility messaging and are frequently the busiest fundraising days of the year when people begin to make gifts in earnest ahead of the tax deadline.

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Qgiv

JUNE 6, 2023

Use ads to promote major fundraising campaigns, events, or cause awareness days. How do you target the right audience for Facebook Ads for nonprofits? Widening your audience reach provides your organization with more opportunities to expand your fundraising campaigns and raise more money for your cause.

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Bloomerang

APRIL 26, 2023

Storytelling is a powerful way to connect with your followers. Share stories of your fundraising campaigns and the cause that you’re promoting. Reach out to nonprofit influencers and ask them for a quote on different nonprofit-related topics, such as easy ways to manage multiple events or nonprofit fundraising trends.

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Saleforce Nonprofit

APRIL 21, 2021

During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. These rooms can be open to everyone, limited to just your followers, or closed for invite-only conversations. Enter: Clubhouse. . The Convening Power for Nonprofits.

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Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. For ads to rank high in Google Search, it’s critical that websites are easy to navigate and actionable with call-to-actions for conversion tracking. The more pages and storytelling opportunities there are, the better.

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CauseVox

NOVEMBER 23, 2021

You know the drill everyone: it’s time to rev those fundraising machines for the lucrative end-of-year donor cycle. Create a dedicated campaign page on your website to help streamline all of your fundraising activities during the end of year (remember that compelling goal we told you about earlier!).

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Everyaction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. Fundraising plan summary.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Last week, I was in Sao Paolo for the ABCR Festival, the leading conference in Brasil for fundraising for nonprofit organizations. My last visit to Brasil coincided with the Brasil’s version of GivingTuesday called DiadeDoar and I was lucky enough to attend a fundraiser with Brasil’s Giving Tuesday leader João Paulo Vergueiro.

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Classy

JUNE 7, 2021

For more tips on how to use different storytelling tools to draw in your audience, download The Guide to Nonprofit Storytelling. Identify the Right Target Audience. They use their story to forge an emotional connection with donors and motivate them to take immediate action.

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The Modern Nonprofit

JANUARY 25, 2022

It’s important to consider your audience as well as the different use capabilities of each network when it comes to deciding which kinds of accounts to maintain. Keep in mind good storytelling techniques. Twitter is an opportunity for continuous and open conversation with your supporters. Get People Talking on: Twitter.

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ASU Lodestar Center

AUGUST 24, 2022

It will be up to nonprofits to direct appealing engagement and fundraising strategies towards young individuals to avoid a detrimental depletion of funds over the next several decades. They have historically been left out of the conversation, but want to give their time and resources to make the biggest social impact possible.

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Forum One

JULY 27, 2021

Though it has changed in shape during the pandemic, here are seven tips on how to use your digital ecosystem to enhance your fundraising. As people are spending more and more time online, digital fundraising is vital for mission-driven organizations to achieve and surpass goals. . A little audience research can go a long way.

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Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. Fundraising Nonprofit Email Marketing: Is Email More Effective Than Direct Mail?

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sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Segment your audience . Focus on impact storytelling . Tip #2: Segment your audience .

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