.orgSource

MARCH 4, 2024

Jennifer Michael, Chief Operating Officer, was on hand to provide an overview of CertLink and describe its development. The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. The Cirque audience sits under a striped big top.

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AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

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.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

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Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. A comprehensive web content inventory lists pages, images, documents, and applications on a spreadsheet. An inventory and audit will help you make decisions on: Content to be removed. Nice-to-haves.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. They also have a keen focus on the broader environment, ensuring their content is relevant and appropriate to the moment.

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Forum One

MAY 16, 2024

It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time. But with the right effort, you can ensure your accessible site grows even better for your audiences. There are a few common reasons: Web managers and content creators fall into old habits.

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.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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Bloomerang

DECEMBER 6, 2021

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . There are several skills you need to develop to be an effective nonprofit storyteller. Namely, think about how your stories will impact your team and how they’ll impact people outside of your organization. . I have good news!

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Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

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.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Nor could we have imagined the rapid development of new AI tools like ChatGPT and Bard. Teamed with Co-Founder, Chip Massey, a former FBI hostage negotiator, this duo could persuade Ebenezer Scrooge to launch a charity.

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Forum One

APRIL 21, 2022

As head of the team, I’m happy to introduce the Forum One design team and the inspiring design work we accomplish with our partners. What the design team does. Understand client and audience needs. Audiences are the ultimate arbiters of whether a design works or not, and audiences know what they need.

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Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments.

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Analytics Associations Model Metrics 169

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. As more people become accustomed to consuming content online, events require thoughtful design to keep them fresh and viable. In fundraising, not all the costs or benefits come in the form of dollars.

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Our mission is to develop accessible online experiences that empower progressive organizations to thrive.

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Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. While keeping this top of mind, you should ensure you give your audience what they want and need. Writing strong content and copy can affect your readers, social, and search. . With over 5.6

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Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

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Bloomerang

MAY 31, 2022

That’s why developing a strategic fundraising plan is necessary. Commit to eliminating departmental silos so that everyone is on the same page and all team members contribute their unique skills to help you succeed. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities.

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Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts.

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Forum One

FEBRUARY 22, 2022

In our 25-year history, Forum One has developed thousands of digital platforms and websites, campaigns, brand strategies, and custom tools that help nonprofits and government agencies communicate, deliver programs, and cultivate financial support. What the strategy team does. Meet the strategy team.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

If you are a NPO development pro, there are a few things we know about you for sure: The world needs more benevolence creators like you, and you are driven to serve others, ease suffering, and bring hope to the world. Understand Your Audience. That is a GREAT start. However, to achieve your goal, what else do you need?

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Forum One

MAY 28, 2024

Forum One collaborated with Tangled Bank Studios to develop a stunning, mobile-responsive, user-friendly website that showcases the documentary series and enhances user interaction and exploration. This work has empowered NRDC’s content managers, further engaged audiences in the mission, and amplified the organization’s impact.

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Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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EveryAction

JUNE 8, 2023

The goal is to move your position forward while engaging your supporter audience. Through integrated multichannel campaigns and intense optimization based on audience and key performance metrics, MESG Marketing helps nonprofits raise more money, grow and cultivate constituent bases, drive advocacy actions, and develop their online brands.

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Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience.

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Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Allegiance Group

MAY 13, 2024

As the founder and CEO of HistoryIT , she works with organizations to photograph and catalog the objects, documents, and images that accumulate over time and turn them into a collection that your team can search through and use. This will make it easier for your team to find and use pieces of the collection. Want to learn more?

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History Digital Files Fundraising 52

Byte Technology

OCTOBER 15, 2021

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. ADA Compliance Increases Your Target Audience. There are over 57 million Americans living with disabilities.

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Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Race Forward’s merger led the organization to invest in an in-house web team. “We

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Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Types of advertisements, topics, and content they respond to.

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Media Cause

JANUARY 8, 2024

In today’s digital age, having a strong online presence is essential for nonprofits to engage with their target audience and secure the necessary support. By identifying the keywords and phrases that your target audience is using in search engines, you can optimize your website and content accordingly.

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Nimble AMS

MARCH 25, 2022

Online community team. Decide who to include on your online community team and define their roles and responsibilities. The team should include a mix of staff from across your organization. They should be able to: Suggest discussion group topics and content?. Content strategy ?. Content calendar ?.

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Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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