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How Government Can Adapt to the Current State of Twitter

Forum One

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

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How Do I Get My Nonprofit’s CEO To Use Twitter or other Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

Carolyn, Ben, and I each did a brief presentation on the topic and then we sat down for a discussion facilitated by Darian and Ritu using questions from the several thousand people in the audience. He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? But in the race to remain current, we can sometimes forget to take a step back and ask ourselves a few basic questions: How do we know if all our social media efforts are actually worth the investment? Twitter engagement rates for brands are actually higher on the weekend.

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7 Questions on Marketing Automation for Nonprofits

EveryAction

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. I won’t lie to you: the success of automation is contingent upon understanding your audience and having a solid implementation strategy.

Marketing 104
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How-to: Use Twitter to Engage Your Audience

NTEN

At AIDS.gov , our mission is to provide access to Federal HIV and AIDS information through a variety of new media channels, and to support the use of new media tools by Federal and community partners. Is it simply the number of followers you have on Twitter, or how many people "like" you on Facebook? Plan ahead.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

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