EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Creating change is not a “one-size-fits-all” effort—there’s room for many voices. Pride is forever.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Learn More!

Fund 52

Fund Donor Strategy Search 52

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofits Source

MAY 6, 2024

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. In this guide, we’ll explore different ways to enhance your nonprofit’s recruitment and talent acquisition strategies with email. Use automated personalization tools.

email 52

email Tools Strategy Application 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. This knowledge will guide you in tailoring your campaigns to resonate with your audience and create meaningful connections. Consider expanding beyond those platforms to test and reach a wider audience.

Project 52

Project Digital Marketing Impact 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Thought leadership is a strategy that seems tailor-made for associations.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofits Source

JANUARY 17, 2024

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Promote your event through multiple marketing channels.

Practice 52

Practice Marketing Fundraising Nonprofit 52

sgEngage

MARCH 22, 2022

Segment your audience . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Tip #2: Segment your audience .

Retention 94

Retention Communication Donor Strategy 94

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Understand Your Audience. Take a look at those in your target audience. Where do they live? Jas Finnell.

email 116

email Marketing Strategy Tips 116

Nonprofit Tech for Good

JANUARY 24, 2019

Peer-to-Peer Fundraising Best Practices. Incorporating peer-to-peer into your strategy can not only enhance your fundraising program, but it can also help empower your supporters to go that extra mile for you where it means the most. Here are a few ways you can start adding peer-to-peer into your mix.

Program 279

Program Practice Fundraising Platform 279

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

Donor 98

Donor Strategy Nonprofit Phone 98

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. SEO best practices . Understanding user intent and your audience. Here are some ideas to help guide your content strategy and ensure your content is written well and optimized for search—no matter where it lives.

Content 52

Content Channel Search Case Study 52

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translations need to be culturally adapted and written in compliance with plain language best practices so they can be truly useful for your target audiences.

Content 58

Content Strategy Develop Language 58

Media Cause

JANUARY 18, 2022

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

Audience 52

Audience Facebook Change Test 52

Nonprofits Source

MAY 15, 2024

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys.

Map 52

Map Digital Business Marketing 52

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. This idea is the most practical and, in some ways, the most effective. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Live stream sales maximize the impact of both strategies.

Trend 221

Trend Influence Taxonomy Associations 221

Bloomerang

AUGUST 21, 2023

Multiple, practical action steps are presented below to advance your fundraising based on the survey results. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Your own careful review of the report is encouraged.

Action 75

Action Report Practice Fundraising 75

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

Story 104

Story Guide Support Analysis 104

Media Cause

JUNE 28, 2021

Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Channel selection comes down to a few things: your goals , your audience and your budget. Who is your target audience(s)? Is my targeting right?

Practice 59

Practice Audio Nonprofit Search 59

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing? And each approach has different strategies to help you maximize your marketing efforts.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

Channel 52

Channel Marketing Donation Giving 52

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the second strategy. . Commit to a manageable social media strategy. You already know the benefit of social media to reach wider audiences.

Strategy 142

Strategy Online Fundraising Plugin 142

Achieve

AUGUST 12, 2021

a thorough fundraising strategy. rooted in proven best practices. To help, we’ll explore five proven best practices that will inspire them to not only participate, but also to stick around for the long haul. Communicate with your audience by showing engaging photos of your work or a testimonial. Train them.

Audience 82

Audience Tips Fundraising Social Media 82

Forum One

DECEMBER 15, 2022

I want to share a few key lessons from our conversation, and ideas I’ll be taking forward into digital strategy planning myself, and of course, you can listen back to our conversation anytime, to hear from these leaders yourself. Paul: Today, we serve so much more than US audiences. What do we need to cut out or start?

Practice 62

Practice France Austria Measure 62

Greater Giving

APRIL 26, 2023

Proven Strategies and Best Practices for Nonprofits to Increase Fundraising Event Revenue Our recent survey showed that there are a variety of effective methods to generate event revenue for your cause, including sponsorship, ticket sales, live and silent auctions, raffles, fund-a-need, text-to-donate, and peer-to-peer fundraising.

Practice 40

Practice Fundraising Method Sponsor 40

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Writing social media copy.

Content 40

Content Practice Search Research 40

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. . Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them.

Content 126

Content Marketing Strategy Fundraising 126

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Are you sending out invites?

Practice 52

Practice Marketing Fundraising Social Media 52

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations.

Mail 52

Mail Fundraising Nonprofit Channel 52

Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Questions to ask when developing a narrative change strategy. The Importance of Narratives.

Change 46

Change Strategy Attitude Policy 46

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

Digital 130

Digital Advocacy Fundraising Channel 130

Forum One

FEBRUARY 22, 2022

In our 25-year history, Forum One has developed thousands of digital platforms and websites, campaigns, brand strategies, and custom tools that help nonprofits and government agencies communicate, deliver programs, and cultivate financial support. What the strategy team does. Meet the strategy team.

Team 46

Team Strategy Analytics Storytelling 46

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101