Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

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Mail Channel Strategy Fundraising 61

Nonprofits Source

NOVEMBER 27, 2023

By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility. Mixing up your content can help you keep audiences engaged and eager to check out your latest post.

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Channel Business Marketing Effective 52

sgEngage

MARCH 4, 2022

In the 2021 Giving Experience S tudy , OneCause made several discoveries that will help your nonprofit make data-driven decisions to help strengthen your year-end campaigns. . In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

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Studies Experiment Giving Generation 81

.orgSource

APRIL 29, 2024

Benjamin Franklin’s experiment with lightning, a key, and the kite occurred sometime in the mid-1700s. As I write, most of my readers are currently using this technology either for personal projects or in the office. “Don’t stand on the tarmac ogling the launchpad. Because your competition has already jumped on the bandwagon.

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The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Focus on Experience. Be sure to focus on experience before anything else. The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. Understand Your Audience. How are you measuring your success?

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Tips Fundraising Management Cancer 342

CauseVox

JUNE 15, 2023

Whether you’re running a marathon to raise money for mental health or you are a nonprofit considering hosting a peer-to-peer birthday fundraiser , building an effective personal fundraising page is the first step towards creating positive change in the world. What is Peer-To-Peer Fundraising?

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Personal Build Effective Fundraising 72

Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

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Open Source Personal Websites Open 73

Top Nonprofits

MAY 24, 2021

The recap is provided to allow our audience to learn from other nonprofit leaders. We know in-person programming is slowly coming back and you need to bring back your audience members who have fallen quiet during the pandemic. How will you keep both audiences engaged? New virtual audiences. Let’s find out.

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Achieve

AUGUST 12, 2021

Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Communicate with your audience by showing engaging photos of your work or a testimonial. Offer a streamlined donation experience. As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Media Cause

OCTOBER 17, 2022

While keeping this top of mind, you should ensure you give your audience what they want and need. Understanding user intent and your audience. This should include personality, voice, tone, style, and formatting items (for example—is your nonprofit pro or against the oxford comma?). Getting Set Up for Success.

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Content Channel Search Case Study 52

.orgSource

APRIL 1, 2024

Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. We all know this, right?

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Trend Influence Taxonomy Associations 221

Cloud 4 Good

MARCH 29, 2022

Through integrating Interaction Studio with the organization’s existing Marketing Cloud technology stack, Salesforce CRM, and website, TFA is now empowered with a more comprehensive view of these distinct groups, thus allowing for the delivery of real-time personalized experiences across marketing channels.

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America Teach Interaction Marketing 91

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

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Create Strategy Associations Registration 169

Nonprofit Tech for Good

MARCH 21, 2019

That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways. You can still use this channel to do all of your usual promoting. But what exactly is social fundraising? .

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Practice Fundraising Online Social 275

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Direct mail fundraising can also feel more personal for donors, especially when your messaging aligns with their preferences. Additionally, audiences are likely to open and engage with direct mail.

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Mail Fundraising Nonprofit Channel 52

Forum One

MARCH 30, 2021

We are very excited to connect with the amazing people who work hard to amplify the online museum experience at this year’s virtual MuseWeb 2021 conference in April. In this session, we will explore a brand framework for developing a lasting and unique brand story by seeing your institution through your audiences’ eyes.

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Museum Experiment Arkansas Culture 63

sgEngage

MARCH 22, 2022

Personalize all appeals . Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct mail is ideal for sending personalized letters of appreciation after a donor makes a larger-than-average gift.

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Retention Communication Donor Strategy 94

Forum One

JUNE 10, 2021

Giving is a very personal decision, so why not make it more personal? Today’s supporters see personalization so often on platforms and communications throughout the day, so much so that they come to expect it. Here are five simple steps that you can take to increase online giving with some basic personalization.

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Personal Online Giving Oregon 49

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Video Support Tips Audio 106

Candid

APRIL 2, 2024

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers.

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Relationship Effective Fundraising Linkedin 111

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Sponsor connections.

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Game Marketing Change Tips 52

AccelEvents

AUGUST 10, 2021

So as we move closer to the new year, event organizers need to be able to plan ways to improve hybrid event attendee experiences. . One challenge that event planners are anticipating is audience interactions. Naturally, as event hosts, you want to make sure that all of your hybrid event attendees enjoy the experience.

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AccelEvents

JUNE 17, 2020

But, here’s the thing, virtual event platforms can go a long way to improving attendee experience as well. Attendee experience plays a significant role in the success of your events , virtual or otherwise. To that end, here are the top 7 ways that a virtual event platform can improve attendee experience: 1. Personalization.

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Virtual Platform Experiment Registration 52

AccelEvents

JUNE 17, 2020

But, here’s the thing, virtual event platforms can go a long way to improving attendee experience as well. Attendee experience plays a significant role in the success of your events , virtual or otherwise. To that end, here are the top 7 ways that a virtual event platform can improve attendee experience: 1. Personalization.

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Virtual Platform Experiment Registration 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Optimizing your donor acquisition efforts by personalizing them to each prospect and maintaining continued contact can improve retention down the line. While different, these concepts are related.

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Fund Donor Strategy Search 52

EveryAction

JUNE 21, 2023

Here are some tips for engaging supporters in legislative advocacy: Prep supporters for real-time meetings: If you’re engaging in-person, it’s important to be respectful of and ready to meet the legislative official and their staff. Creating change is not a “one-size-fits-all” effort—there’s room for many voices. Pride is forever.

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Advocacy Generation Strategy Awareness 199

Greater Giving

JUNE 27, 2023

Auction packages are offered on consignment from various professional companies with a wide array of unique items, experiences, and services. A consignment auction package is a carefully curated assortment of items, experiences, or services that are donated to a nonprofit organization for the purpose of fundraising.

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Sponsor Conservancy Captivate Channel 75

Greater Giving

MAY 11, 2023

Choose a Prize for Your Opportunity Drawing To attract participants and maximize ticket sales, choose prizes that are highly desirable and relevant to your audience. Alternatively, you could offer a high-value item such as a tech gadget, a luxury vacation , a special dining experience, or a gift card.

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Raise Sponsor Social Media Law 72

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

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Nonprofit Tech for Good

OCTOBER 25, 2019

The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Facebook Raise Fundraising Audience 227

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. What’s more, most charity golf tournaments are held in the four-person scramble format, which means golfers must tap their personal and professional networks to field a team—instantly expanding your donor base.

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Charity Create Sponsor Sample 76

Forum One

APRIL 8, 2021

Personalize your content. Make your outreach personal by creating unique and individual experiences. Start by understanding your audiences and tailoring content and outreach to their needs. You can use website personalization to serve up different types of content based on the visitor behavior and accompanying data.

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Impact Channel Audience Content 77

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

Forum One

NOVEMBER 2, 2023

Forum One has partnered with NRDC to develop its website as well as additional digital assets, such as an immersive storytelling experience to celebrate the organization’s 50th anniversary in 2020 and an offshore drilling position tracking tool to help constituents easily find their legislators’ positions on offshore drilling.

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Award Museum Kansas City Drupal 92

Nonprofits Source

JUNE 29, 2023

They can be held in-person or online, and they can easily be paired with other events, which can range from a virtual golf tournament to a charity art exhibition. Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Social media.

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Marketing Tips Channel Audience 52

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Understand Your Audience. Take a look at those in your target audience. Some segments may share similar qualities while others may require a much more personalized approach.

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email Marketing Strategy Tips 116