Pamela Grow

FEBRUARY 27, 2024

Thanks to modern technology, the world is more interconnected than ever. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Choose your digital marketing channels.

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Digital Marketing Create Social Media 59

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. If you aren’t attending NTC, don’t worry!

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Social Media Images Video Media 80

TechImpact

JUNE 18, 2014

This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily. Make it easy.

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Content Platform Volunteer Marketing 136

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Brynn can be reached at brynn.brasington@generateimpact.com.

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Tips Fundraising Management Cancer 342

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Ensuring your content meets modern design standards. Influencer marketing.

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Digital Google Grant Nonprofit 52

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen.

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Donor Social Media Websites Content 82

Nonprofit Tech for Good

APRIL 2, 2023

It’s no secret that technology is advancing, and nonprofits will need to get on board if they want to stay ahead of the curve and ensure that they are retaining their top donors. But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin.

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Tools Fundraising Analytics Analysis 361

Byte Technology

JANUARY 5, 2016

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. Why these two channels?

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Social Media Channel Profit Results 100

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

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Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

FEBRUARY 12, 2021

But a lack of access to new technology or the resources it takes to set up and maintain these programs is a barrier for many nonprofits. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. That’s where RoundUp App comes in.

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Effective Fundraising Nonprofit Channel 278

Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” But with Snapchat, users are accustomed to holding their devices vertically, and most won’t turn said devices to view content in a different direction.

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Attention Content Video Create 100

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

Qgiv

JANUARY 8, 2024

With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. This versatile tool can generate text, translate languages, create diverse forms of creative content, and more. The fundraising landscape is constantly evolving, and that isn’t by chance.

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Trend Raise Tools Tips 52

sgEngage

OCTOBER 12, 2022

Ensure you have the right technology in place. Prior to rolling your plan out to a larger audience, ask those closest to your organization—like your GivingTuesday committee members and top fundraisers—to review your messaging and toolkit. How does the target audience interact with your organization?

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Blackbaud Social Media Audience Campaign 89

TechImpact

JULY 21, 2014

It is your first chance to draw in a reader’s attention and get them interested in your your email;s content. Get specific, exciting, and jazz the subject line up with specifics about the content that’s sitting in their inbox, that’s just a click away. Multiple audiences. Newsless newsletter content. Multiple goals.

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Newsletter email Meme Images 246

Forum One

NOVEMBER 2, 2023

Overall, this work has helped to empower NRDC’s content managers, engage their audience, and amplify their impact. Simmons, the talks named in her honor feature discussions with African American innovators in art, business, science, literature, medicine, social justice, technology, and more.

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Award Museum Kansas City Drupal 92

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

I’m thrilled to announce that I contributed to: npEXPERTS: Fundraising Ideas and Marketing Tips from the Pros (#npEXPERTS), a 46-page free e-book collaboratively written by a cross-section of npEXPERTS in fundraising, marketing and communications, social media, mobile technology, digital advertising, and more. Happy Friday!

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Content Marketing Free Fundraising 120

Forum One

OCTOBER 12, 2023

The annual Nonprofit Technology Conference (NTC) is NTEN’s signature technology event. Together, participants collaborate, innovate, and discover new ways to spark change with technology. Nailing down your brand voice and tone to meet audience expectations? Check out the sessions below and vote for them today!

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Voice Social Media Portland Technique 73

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

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Marketing Impact Create Tips 47

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Personalized Communication Ideally, your marketing efforts will reach vast audiences. You can also create audience personas to help you plan future communications. Test your content.

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Marketing Support Demographics Nonprofit 52

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

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Giving Tips Game Digital 112

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

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ROI Marketing Strategy Sponsor 81

Classy

JULY 14, 2021

The Classy team created engaging content that Collaborative participants could use in their professional lives. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

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Virtual Professional Marketing Fundraising 105

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face?

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Marketing Nonprofit Blackbaud Demographics 40

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

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Guide Virtual Registration Platform 93

Forum One

AUGUST 3, 2023

Forum One partnered with March of Dimes to consolidate their more than 40 web platforms to develop an easy and streamlined experience for audience members to engage as they like, as well as create a website that could clearly communicate their mission. Endowed by Dr. Ruth J.

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Award Museum Policy Seattle 75

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

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Facebook Fundraising ROI Virginia 242

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Her passions are community-building and behavioral psychology, and so she is excited to be working at their crossroads in nonprofit technology. Think about who each piece of content speaks to.

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Marketing Impact Strategy Exercise 98

NTEN

JULY 23, 2012

] By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Creating Are you creating new, original, informational content for each channel you’re using? Let’s look at them one at a time.

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Content Map Journal Channel 84

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Don’t stop at past attendees.

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Marketing Registration Virtual Audience 94

AccelEvents

AUGUST 10, 2021

One challenge that event planners are anticipating is audience interactions. Hybrid events involve in-person audiences with the live event portion and then remote attendees participating through the virtual event platform. . However, it can be difficult to tailor the event to both virtual and in-person audiences. .

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Interaction Virtual Audience Classes 94

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. In digital communication, an individual can reach a much broader audience. million alumni. million alumni. In-house AI expertise.

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Fundraising Analytics Analysis Nonprofit 98

Media Cause

NOVEMBER 15, 2022

It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. .

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Guidelines Track Practice Analytics 52

TechImpact

NOVEMBER 12, 2014

You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage. The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. 4) Use quotes.

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Social Media Story Money Raise 238

Greater Giving

JANUARY 4, 2024

It empowers individuals to be part of something greater than themselves, channeling their collective energy towards positive change. It’s a platform to share your story and connect with a broader audience. This accessibility expands the reach of your drive , attracting a larger audience.

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Donation Change Giving Empowerment 52

Greater Giving

DECEMBER 15, 2022

As technology continues to evolve, your supporters are online more than ever. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail.

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Digital Marketing Donor Channel 75