ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. Influencer marketing is the latest craze in marketing, for good reason. The best marketing campaigns aim to influence culture. Private companies measure success using KPIs like ROI and sales goals.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Does social media influence their “offline” behavior/engagement toward your organization? Animate them. How many should? Video views?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2007

I'm here in Chicago for a very brief trip on a panel about metrics and measurement for museums called "New Spaces, New Measures." The New Metrics of Scholarly Authority by Michael Jensen published in the Chronicle in June, 2007 describes how scholarly authority is being influenced by Web 2.0. Raw links to the document.

Chicago 50

Chicago Museum Network Conference 50

Connection Cafe

DECEMBER 22, 2017

You need to pay attention – because your board members and constituents will be. 4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI: Measure and report your successes and use the data to plan for the future. The Millennial Mind, Heart, and Wallet.

Lesson 34

Lesson Learning Fundraising Analytics 34

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

Here are a few main points of the second half of the presentation that resonated on the backchannel: anilkanji : Social influence: should orgs measure reach or affinity? deependzen : RT @saramcmillen : Don’t spend more time measuring SM than doing it! Social Media Measurement (from MyCharityConnects).

Charity 91

Charity Conference Org Slides 91

See3

JANUARY 17, 2008

Finding your online niche and getting those influencers to engage and then influence their friends. To measure this space by the job openings we can see some traction here. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Job 40

Job Marketing Online Influence 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Measuring the Value of Your Blog. Effective ROI StoryTelling Techniques. Social Media Metrics: Distributed Influence.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also try, for the first time in my life, to have a blogging schedule for topics and to give more attention to proofing or at least reading my posts out loud before publishing. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

Social media brings attention to our fundraising campaigns to an audience we might not be able to reach otherwise. 3.) How do you measure success? Finding hard data in the ROI of social media is difficult. We very successfully used Twitter and Facebook during our Telethon to post updates.

Ohio 88

Ohio Children Social Media Twitter 88

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

Convio 50

Convio API Nptech Summary 50

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 96

Ideas Guide Online Fundraising 96

Forum One

MARCH 29, 2010

Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account. Advertisers have seen tremendous ROI and high success rate when using mobile advertising, particularly when your ad copy uses a phone numbers that a user can simply click to call. Tags: Influence Tools & Software.

Adwords 70

Adwords Google Search Test 70

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 79

Ideas Online Fundraising Tips 79

See3

MARCH 12, 2008

Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness. For Good, Measure This article is about how foundations have found Jesus in metrics. I thought I’d share the latest post on the site which grabbed my attention: Why do people give charity? [.] Well, who is?

Charity 40

Charity People Giving New York 40

CauseVox

JUNE 1, 2021

Also, our collective attention span is evolving. In order to maximize a short attention span, it makes sense to marry visual and written content. Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. Measurable – How do you plan to track your progress and milestones?

Websites 52

Websites Fundraising Site Create 52

See3

SEPTEMBER 19, 2007

(Don’t forget, if you get calls or letters that reference an online campaign, the online campaign needs to be credited for those gifts in your database so you can accurately measure the impact of the campaign.) We can end the days of lobbyists and political action committees paying for access and influence.

Game 40

Game Pledge Donation Case Study 40

Nonprofits Source

FEBRUARY 25, 2017

How content marketing influences donor behavior. How to measure data to influence your marketing decisions i. Prove return on investment (ROI) of your marketing activities. This leaves us with one option, proving ROI. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. source: Chris Brogan).

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Reflection gives you a chance to understand what worked and what didn't.

Classes 95

Classes Learning Fundraising Reflection 95

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Since we first began to speak, telling stories has been used to engage an audience and capture their attention, perhaps even motivating them to act in some way. Evaluation: Measure outputs and outcomes.

Communication 93

Communication Effective Impact Benchmark 93

NTEN

MAY 27, 2010

Know when to respond and when not -- pay attention to people's tone and influence. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

Gyrus

JULY 26, 2016

With the exception of some authors who were able to write so brilliantly that they were able to shape the future, just through the power of their influence. This has sort of culminated in programs calculating their ROI based on program certifications and sticking with those figures over time. E-Learnings.

eLearning 66

eLearning Mobile eLearning Industry Training 66