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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

It’s estimated that Gmail and Yahoo represent 32.2% Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list. of all emails opened. Your numbers may be higher. So, embrace the change, write killer content, and let’s keep those inboxes happy!

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6 Strategies To Sending Mobile Friendly Emails

TechImpact

Many mailboxes, like Gmail, will only display the first 102KB of an email. Short paragraphs keep attention. People are reading while the walk, on trains, and the less they have to zoom in, the better chance you have of communicating your message. Keep emails below 102KB. An immediate turnoff for many readers.

Mobile 234
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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

or another instant attention grabber with an exclamation point to shock a reader to attention. An email opened in Gmail and Chrome has the potential to look completely different in Outlook. Your subject line should be brief, to the point, and entice an immediate interaction. It’s also not a bad idea to start off with a “Hey!”

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AI for Nonprofits and Social Good: Link Roundup

Beth's Blog: How Nonprofits Can Use Social Media

Google caught the attention of the tech industry in May when it rolled out Google Duplex , a new voice assistant that could talk over the phone with humans to schedule appointments or make restaurant reservations — complete with “ums,” “ahs” and pauses just like a human. Bots are also not limited to social media.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

For a nonprofit organization, the primary goal for sending an email is to grab donors’ attention, and if that’s true for you, too, segmenting should be the first thing you should work upon. Platforms like Gmail consider an email unproductive for the receiver when the open-rate or click-through rate is low. Poor segmentation.

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Spell check, Grammar check, now Inclusive check? Google’s ‘Assistive Writer’

Whole Whale

The tool, while only in beta, gathered some quick attention across news outlets and Twitter users that took screenshots of surprise. Most of us use some form of spell check every day, whether it’s the built-in spell checker in our word processing software or a web-based service like Google’s Gmail.

Language 105
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How To Stop Your Nonprofit’s After Hours Email Habit

Beth's Blog: How Nonprofits Can Use Social Media

Train Your Attention: Maybe you have no intention of “working” when you aren’t in the office, but you have become so accustomed to constant distractions, that regardless of you are doing, you are mindlessly tapping on your emails, texts, and social media icons on your phone. Next, focus on training your attention.

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