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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. This same chemical is also created when you’re reading stories. For example, donating money to charities that are associated with that great story or narrative.

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Disruption Sunny Side Up 

.orgSource

Punks and Pinstripes is an executive network for two demographics. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention. The stories in Greg’s book revolve around courage. Here’s how Greg describes the group. What hell looks like for your audience.

professionals

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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

For most of these users, it’s Instagram Stories. . In just one year, the daily user count for Instagram Stories jumped from 400 million (June 2018) to 500 million. That means that more than half of Instagram’s 1 billion users look at and consume Instagram Stories – EVERY DAY! . Here are 6 ways. . Well, it depends!

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How to Turn Your Nonprofit’s Social Followers into Donors

NonProfit Hub

When visitors come to your Twitter profile, your call-to-action and donation link immediately draw their attention. Tell Your Story Effective storytelling deepens the connection between your organization and your donors, leading to more donations via social. Imagery can help with this too.

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

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What Are You Doing with Your Donor Data?

Greater Giving

Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. Append employer data , contact information, demographic data, and wealth data to ensure everything’s up-to-date. Similarly, pay attention to donors who consistently give to your nonprofit.

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