Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Course Campaign Digital 94

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

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Communication email Marketing Museum 72

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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Mail Channel Strategy Fundraising 61

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Mail Relationship Digital Donor 52

sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Ask a question.

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email Communication Effective Fundraising 74

Qgiv

MAY 23, 2022

Laura Kruisenga, President & CEO, Kennari Consulting – Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. And when we are in a relationship with someone, we communicate with them differently than when we don’t know them. Or at least we should.

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Communication Donor Guide Mail 52

sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. HAVE THEM AT HELLO Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Ask a question.

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email Communication Effective Fundraising 67

Nonprofit Tech for Good

MAY 8, 2023

When the first text message was sent on December 3 rd , 1992, no one could have conceived how important this mode of communication would become for people worldwide. Text messages are another valuable tool you should add to your outbound communications strategy! That’s a lot of time spent engaging with a communication tool!

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Lesson Marketing Amazon Adopt 293

Eric Jacobsen Blog

MAY 12, 2021

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? So, how do you stand out? How do you not waste time? How to be notable and boost your reputation.

Communication 52

Communication PowerPoint Headline Slides 52

Connection Cafe

MARCH 26, 2021

Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum. Direct mail can help give your fundraising campaigns a sense of progression. Show Gratitude.

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Mail Support Channel Campaign 44

3rd Sector Labs

JUNE 30, 2014

If you mail a beautiful package via direct mail to someone who only wants to be communicated with via email, have you helped your cause or wasted your money? The post Attention nonprofits: We don’t know our donor data! Now, let’s go make the necessary introductions. Get a donor data quality assessment.

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Attention Data Donor Retention 157

Eric Jacobsen Blog

JULY 20, 2020

According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? So, how do you stand out? How do you not waste time? How to be notable and boost your reputation.

Communication 52

Communication Effective PowerPoint Headline 52

Byte Technology

AUGUST 9, 2015

In today’s world where so many businesses large and small exist and operate in a virtual world, perhaps no scenario is scarier than to have the vital lines of communication between you and your customers come to a screeching halt. What is blacklisting, and how do so many companies find themselves in this predicament?

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Communication Spam Newsletter Yahoo 100

Eric Jacobsen Blog

MARCH 5, 2020

According to a Microsoft study a few years ago, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? So, how do you stand out? How do you not waste time? How to be notable and boost your reputation.

Communication 52

Communication Effective PowerPoint Headline 52

Pamela Grow

JANUARY 11, 2024

Your organization’s donor communications program — consisting of solid Ask+Thank+Report+Repeat systems — utilizes neuroscience, consistency, and proof of impact to deliver trust in a nutshell. AI and the growth of subpar supporter communications Nonprofits embraced AI in 2023. The best way to maintain and build trust?

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Trend Storytelling Paypal Mail 59

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. are great ways to communicate with and steward your donors. You can only steward a person.

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Donor Profit Participatory Relationship 177

Eric Jacobsen Blog

JUNE 9, 2014

Those interruptions come from e-mail alerts, instant messages, cell phones and handheld devices that constantly buzz. The typical employee also checks e-mail dozens and dozens of times a day. Each time, the employee gets sidetracked, and their attention span suffers. Check e-mail at designated times during the day.

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Mail Management Phone Technique 58

Pamela Grow

MARCH 6, 2024

On Writing We know from our work here at Basics & More that when it comes to your nonprofit’s bottom line, nothing quite beats excellent creative, and genuine human communication. Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley. Do yourself a favor and subscribe.

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Resource Newsletter Case Study Nonprofit 98

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. This transformation requires thoughtful preparation, empathy, education, and strategic communication. This emergency response communication sets the foundation for building lasting relationships.

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Support Donor Community Retention 52

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Maintain control.

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Mail Money Raise Tips 61

BoardAssist

SEPTEMBER 16, 2014

Use the Word “Profit” to Get Your Board’s Attention! Let’s talk about “profitability” when it comes to staging galas, investing in direct mail, and investing in consulting or staff resources. For example, investing $20k in really good direct mail should yield about $80k in revenue, if you have a list of responsive donors.

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Attention Profit North Carolina Retention 61

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach. Specifically, you can segment to ensure your communications are as relevant to each donor as possible. Pinpoint recurring donors.

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Data Donor History Demographics 98

Network for Good

OCTOBER 14, 2020

Focus on the essential elements of a year-end appeal to catch your donors’ attention during this season. A strong year-end appeal increases the odds that your supporters will pay attention and respond. Your donors access multiple communication channels throughout the course of any given day.

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Results Strategy Mail Mobile 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. When we say video works, we don’t mean every video works, any more than we mean every email works or every direct mail piece works. Photo Credit: Tristan Hanson. The same is true with video.

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Video Communication Strategy Stats 139

Bloomerang

OCTOBER 30, 2023

Refine donor segments to align with the communication as much as possible. When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. I asked Aaron about Feeding America’s current commitment to direct mail. Include specifics about the program that their donation funds.

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Feeds San Antonio Donor America 82

Bloomerang

DECEMBER 2, 2022

As with many things in life, there is no one right way to capture folks’ attention. The message you call emotional might be your best bet for a more targeted mailing that speaks to those who share the values the successful campaign will allow to come to fruition. For these communications, stories are your best bet.

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America Charity Mail Channel 90

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message.

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email Campaign Ideas Tips 91

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Problem solve.

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Marketing Tips Influence Nonprofit 52

Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? So, how do you stand out? How do you not waste time? How to be notable and boost your reputation.

Communication 40

Communication PowerPoint Headline Slides 40

Pamela Grow

SEPTEMBER 14, 2023

What are the nonprofit fundraising and communications books you turn to, time and time again? Creative Deviations, How you can infuse your story-telling, fundraising and direct response with more creativity by John Lepp For years, my go-to bible for direct response was Denny Hatch’s Million Dollar Mailings. What’s your favorite?

Game 59

Game Fundraising Storytelling Press 59

Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. How do you communicate effectively? So, how do you stand out? How do you not waste time? How to be notable and boost your reputation.

Communication 40

Communication PowerPoint Headline Slides 40

Candid

NOVEMBER 30, 2022

So, consider creating a communications calendar from GivingTuesday through December 31 st and using email, snail mail, social media, telephone calls, and even SMS messages to connect with donors and remind them to give. Schedule year-end giving communications and touchpoints ahead of time.

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Tips Giving Fundraising Profile 120

NonProfit Hub

JUNE 20, 2016

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Start by checking out these general tips from one of our favorite direct mail experts.

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Mail Headline Action Mind 34

Bloomerang

JUNE 23, 2021

As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people. M = Mail to proven donors. There are many data sources out there for direct mail and email acquisition.

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Rate Donor Mail Files 79

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? But communicating with your supporters can be intimidating. Those factors can make it hard to communicate authentically and effectively. What Is a Donor Engagement Strategy?

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Donor Strategy Nonprofit Phone 98

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. Also, make sure to follow writing best practices by keeping your paragraphs short and using bolded text strategically to draw attention. An effective communication cadence will help you stand out and maintain their attention. start as early as September.

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Guide Giving Nonprofit Metrics 107

Candid

SEPTEMBER 27, 2023

Dive into this classic to set yourself up for success with its proven approaches for compelling direct mail or online fundraising appeals. Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward.

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