sgEngage

MARCH 22, 2022

Ensure communication is a two-way street . One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 95

NonProfit PRO

SEPTEMBER 22, 2022

Storytelling can entertain, educate and entice people to act. Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

So it may not come as a surprise that text message communication is on the rise as doctors’ offices, retail operations, schools—even job recruiters are sending reminders, coupons, and employment opportunities via text. Yet, some nonprofits are still hesitant to communicate that way. But times are changing. Opting In & Opting Out.

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Communication Donation Tech Tools 304

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

NonProfit PRO

NOVEMBER 16, 2021

When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.

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Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.

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Mail Donor Strategy Files 52

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Double the Donation

MAY 11, 2022

While electronic communication is a speedy and efficient outreach strategy, some donors prefer communication via direct mail. That’s why we recommend taking a multi-channel approach to marketing matching gifts with direct mail outreach and online engagement efforts.

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Mail Gift Marketing Channel 52

Bloomerang

MARCH 13, 2023

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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NonProfit PRO

FEBRUARY 28, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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The Fundraising Authority

SEPTEMBER 22, 2022

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I. Start using Fundwriter.ai for free. #1

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Mail Fundraising Database Summary 321

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

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NonProfit PRO

FEBRUARY 15, 2024

Nonprofits spend most of their time trying to get donations, so make sure you follow-up every contribution with a prompt thank you, acknowledgement, and receipt that communicates your organization's story with impact.

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Template Social Media Donor Media 236

DonorPerfect

JANUARY 17, 2023

At first blush, donor communications (mailings, emails, etc.) One of the most essential components of any mailing is the greeting, and this can be fraught with complications. The post How to Manage and Leverage Multiple Donor Mailing Addresses appeared first on Nonprofit Technology & Fundraising Blogs.

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Mail Donor Management Effective 52

Bloomerang

JUNE 8, 2021

By now we know that your communication efforts will be much more effective when there is a clear plan in place. There are many communication channels to choose from when delivering your nonprofit message: Social media (Facebook, Twitter, Instagram) . Direct mail or newsletter. Direct mail and newsletters. Social media.

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Elevation

DECEMBER 21, 2021

The golden rule of data science holds true: junk in, junk out–aka, there will be no successful communications campaign without cleaning your mailing list. Whether you are a national nonprofit or an all-volunteer organization or anything in between, there are multiple reasons why cleaning your contact database isn’t an optional task.

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NonProfit PRO

SEPTEMBER 16, 2021

Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy. For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later.

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sgEngage

OCTOBER 19, 2021

In our first Countdown to GivingTuesday blog post we covered tips for determining goals, using impact to drive storytelling, and planning communications. Now let’s look at making connections and drafting communications. Strategize ways in which your committee can help extend the communication reach of the stories you share.

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Communication Story International Gift 89

Bloomerang

APRIL 6, 2021

This type of campaign uses a combination of various digital methods and/or direct mail. . At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. What are the benefits of using direct mail in a multi-channel approach? Direct Mail.

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NonProfit PRO

JANUARY 10, 2022

There are a lot of effective ways to communicate with your peer-to-peer fundraising participants, such as social media, apps and push notifications, SMS and direct mail – to name a few. But email is still king.

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DonorPerfect

SEPTEMBER 30, 2022

Meeting your supporters where they’re at and reaching them through multiple communications channels will help you reach your year-end fundraising potential. The post Your Year-End Fundraising Communications Plan appeared first on Nonprofit Technology & Fundraising Blogs.

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sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

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Communication email Marketing Museum 73

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Mail Relationship Digital Donor 52

Bloomerang

MARCH 13, 2023

Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). I recommend: Quarterly appeal mailings (not including newsletters) is just about the minimum I’d recommend for any nonprofit if you want to stay top-of-mind.

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Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home.

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Qgiv

MAY 23, 2022

Laura Kruisenga, President & CEO, Kennari Consulting – Laura works with clients to build their annual fundraising programs with a particular focus on events, communications, and staffing. And when we are in a relationship with someone, we communicate with them differently than when we don’t know them. Or at least we should.

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Communication Donor Guide Mail 52

Roundtree

APRIL 19, 2022

What is donor communication? Every nonprofit organization is engaged in donor communications. Donor communication is the activity of informing, influencing, and inspiring donors to engage with the mission of your organization. It takes place through direct mail, social media, email, events, and a host of other ways. .

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sgEngage

FEBRUARY 17, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If recipients haven’t opened messages from you in a while, automate an email that asks whether they want to continue to receive communication from you. Unsubscribe options.

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email Communication Effective Fundraising 75

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

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sgEngage

FEBRUARY 18, 2023

To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. If recipients haven’t opened messages from you in a while, automate an email that asks whether they want to continue to receive communication from you. Unsubscribe options.

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email Communication Effective Fundraising 68

NonProfit PRO

MAY 16, 2023

A GivingUSA study revealed a significant increase in millennial gift giving from 2016 to 2022, and much of that lift is a result of direct mail. Taking advantage of empty mailboxes, in addition to understanding what really motivates millennials to give, is key to the future of most fundraising programs.

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Greater Giving

APRIL 16, 2021

The data gleaned from a highly contextualized segmentation process will help finding obscure commonalities and group them into special interest donor groups for a more focused approach outreach when communicating. Preferential segmentation provides information on how best to deliver the communication. Donor Segmentation Strategies.

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Eric Jacobsen Blog

FEBRUARY 9, 2012

Are you leading an organization where e-mail communication is ineffective? Here are some wise guidelines that Verizon Wireless has used to promote effective, efficient and responsible e-mail use within its company. E-mail should bring closure to work , not create more work. Keep e-mails short. written by Denny F.

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Mail Communication Effective Guidelines 65

NonProfit PRO

AUGUST 16, 2021

What he said is that the investment in a major gifts officer (MGO) was not worth the result in revenue in the first two years of the MGOs tenure — and that those donors were better off just being communicated with by direct mail.

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Volunteer Hub

SEPTEMBER 16, 2021

John’s Episcopal Church, Paul’s Place started with the vision for a soup kitchen in one of the poorest communities in Baltimore City. By providing the Southwest Baltimore community access to so many life changing programs and services, Paul’s Place hopes to be a catalyst and leader for change. “The

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