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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Here are seven of the most surprising ways to sell your cause. Does your cause involve babies in any way?

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

In practice: 1) The Brain Donor Project. Most people probably have never thought about donating their brains to science. The Brain Donor Project’s end goal is to get you to register your brain for donation after your death—a major ask that is likely to be shocking or even offensive to some people. Conclusion.

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professionals

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

A nonprofit CEO reader writes: “My inbox and mailbox are flooded with fundraising appeals from causes using the words ‘terrifying,’ ‘alarming,’ ‘emergency.’ “Yes, Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture by Laura Fredricks. Help donors find and give to your cause online Fifty-five percent of people who interact with a nonprofit on social media take action, and of this group, 59% consider donating money as a result.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention.

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5 Ways Neuroscience Helps Your Nonprofit Understand Donor Behavior

Classy

How passion and devotion for good causes become memory and identity , published by Civil society press. When strong emotions like anger or fear are in play, driven by a story in the media, it’s difficult to predict the volume of donations a charitable cause requires. Are Donations Driven by Empathy or a Psychological Response?

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Zoom Cameras On or Off?

Beth's Blog: How Nonprofits Can Use Social Media

It helps avoid burnout and improves attention. On a video call, because we are all sitting in different homes, if we turn to look out the window, we worry it might seem like we’re not paying attention,” writes Liz Fosselien for Harvard Business Review. Without the visual breaks we need to refocus, our brains grow fatigued.”.

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