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To Get Close to Members, Follow MarTech Trends

.orgSource

Our own platform,orgWorx connects you to seasoned association professionals. Break out of the association bubble. Mainstream Video Video isn’t new. According to Forbes, 90% of customers say that videos help them decide which product to buy, and 64% say that a video makes them want to buy a product.

Trend 221
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How to get your board on board to adopt new association management software (AMS)

Nimble AMS

Did you know that 47% of association professionals see executive leadership commitment and buy-in as vital to purchasing new technology? If your organization is beginning to research new association management software (AMS), you’ll need to showcase the value of modern technology to your board. Automation. User-friendly data.

Adopt 122
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. For instance, let’s say your association focuses on environmental conservation. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits.

Analytics 169
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Paid Media ROI for Nonprofits

Media Cause

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? Paid media is any form of advertising that has a cost associated with it.

ROI 52
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Thought leadership is a strategy that seems tailor-made for associations. Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public. YouTube—Research who is featured on TED Talks or other video productions.

YouTube 221
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Three terrific tech tips to transform the member experience

Nimble AMS

Does your association have a problem with member loyalty? Members might seem invested in association benefits, but when it comes time to renew, they lapse instead. When members personally connect with your association, their engagement expands, driving greater retention and recruitment rates. . Why does this disconnect occur?

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Cast Video with Strategy to Create Stellar Communications 

.orgSource

Giving your association’s stories their 15 minutes of fame has never been easier. Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service.

Video 221