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Direct Mail Donor Acquisition Strategies

Allegiance Group

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. year over year. in 2016 to 19.3%

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Leveraging Email Automation to Enhance Donor Relationships

Get Fully Funded

In this article, we’ll explain what email automation is and explore three strategies you can use to leverage it. Then, when a donor gives, fills out a survey, or takes another specified action, they trigger that message and receive the corresponding email automatically. That’s where email automation comes in. Let’s dive in!

professionals

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy. Start testing your outreach plans.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

A recent Third Sector Labs survey of fundraising advice showed us that 80% of expert advice focused on content, messaging and materials. Rather, outcome or program related metrics represent only HALF of the data in a donor relationship equation. Donor data requires constant work just to maintain a basic level of quality.

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Great reads from around the web on December 15th

Amy Sample Ward

The Boston Globe published an article in September, subtitled, “Billions of dollars and a Nobel Prize later, it looks like ‘microlending’ doesn’t actually do much to fight poverty.&# " – I'm interested to hear what you all think about this issue, especially now during the 'giving season.'

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4 Strategies to Increase Donor Loyalty

Bloomerang

You may know I love applying lessons from other disciplines to nonprofit fundraising and marketing; recently an article from Merkle inspired me to consider how the social benefit sector might use commercial business insights to increase donor loyalty. mailing address; phone number; tax identification number).

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The Five Things Corporate Sponsors Want From Nonprofits

NonProfit Hub

In a recent Fortune Magazine article, author Shalene Gupta points out that both parties can be the cause of the demise of these relationships. Focus on five key areas: help them build brand visibility, recognize their generosity, offer creative approval, measure metrics and keep lines of communication open. and 38% in Canada). **.

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