Media Cause

JULY 11, 2023

Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically. Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience.

email 52

email Service Marketing Metrics 52

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Greater Giving

SEPTEMBER 14, 2023

Mastering Mailing and Digital Outreach Execute a comprehensive outreach strategy. From mailing physical invitations to crafting compelling digital versions for email and social media, this role ensures a seamless and engaging invitation experience. Analytics and Continuous Improvement Harness the power of data.

Roles 40

Roles Captivate Blended Social Media 40

Get Fully Funded

JANUARY 24, 2024

Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance. Then, sit back and let your automatic emails do the work.

Relationship 59

Relationship email Donor Wisconsin 59

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger.

Fund 52

Fund Donor Strategy Search 52

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Donation Form Conversion Rate. Post-Donation Social Shares.

Metrics 20

Metrics Campaign Channel Conversation 20

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Sending a recurring newsletter or print mailing to engage supporters. Study email subject lines and opening sentences that motivate instant open rates. Avoid changing messaging just for novelty’s sake.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

NOVEMBER 10, 2023

This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program. Use your CRM to: Track supporter interactions and giving history.

Gift 96

Gift Raise Guide Relationship 96

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Declining email open rates.

Impact 46

Impact Organization Track Analytics 46

Bloomerang

AUGUST 28, 2023

Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Engaging emails.

Profile 90

Profile Software Nonprofit Donor 90

Top Nonprofits

MARCH 12, 2021

Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels. Predicting outcomes.

Trend 98

Trend Campaign Fundraising Mobile 98

Qgiv

JANUARY 16, 2024

This versatile software helps you consolidate donor data, centralize assets, enable the creation of integrated campaigns across various channels, and provides analytics on donor engagement. Mailchimp’s behavior-based automations also help increase conversion rates and deepen user engagement. Monitor and analyze your event performance.

Software 52

Software Tools Management Registration 52

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. You can calculate your organization’s retention rate by dividing the number of donors who gave again this year by the number of all donors who contributed last year. Direct mail. How does donor stewardship impact donor retention?

Relationship 91

Relationship Donor Build Tips 91

NetWits

NOVEMBER 11, 2010

in revenue from one mailing. Lacking Analytics. As I looked over a few email campaigns I noticed something very surprising – even thought each of the non-profits had the ability to track basic things like open rates, clicks, actions taken, donations given and registrations they didn’t take advantage of it. What am I missing?

email 212

email Profit Registration Review 212

DipJar

SEPTEMBER 12, 2022

Then, assess relevant metrics to see which types of content receive the most engagement. Did retargeted ads see more conversions than direct mail solicitors? Some common metrics to track are website page views, email click-through rates, and social media engagement. . Conduct a content audit. Create a content calendar.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Nor should you. Remember, you get what you pay for.

Virtual 116

Virtual Work Calendar Nonprofit 116

Bloomerang

AUGUST 29, 2023

This helps increase donor retention rates, which leads to more revenue. Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. You can use it to keep an eye on your donor retention rate, campaign progress, and more. And how do you increase this rate?

Platform 61

Platform Donation Online Fundraising 61

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 78

Org Raise Tools Help 78

Bloomerang

AUGUST 30, 2023

Store pertinent information, like donors’ contact information, mailing addresses, preferred communication platforms, employment information, and more, in robust donor profiles. Website analytics tools enable you to track metrics such as time on page, bounce rates, and conversion rates for different pages.

Software 85

Software Guide Fundraising Platform 85

NTEN

MAY 20, 2010

Using Core Metrics to Read Between the Lines ", one of the highest rated sessions at the 2010 NTC, now in handy webinar form. Takeaways: How to use analytics to understand your web site visitors and e-mail subscribers and better understand their needs. Analytics can be hard to read or understand.

Data 54

Data Jordan NTEN Analytics 54

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. conversion rate) to donate $10.00 Result: 45% increased conversion rate. Custom Facebook Audiences. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

DNL OmniMedia

DECEMBER 13, 2021

Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns. Reporting and analytics functionality includes tracking key metrics and creating custom reports with advanced data visualization capabilities. recurring gifts, planned gifts, and tributes), and process donations.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. Performance: The account must maintain a 5% click-through rate each month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Ad Extensions.

Google 341

Google Grant Guide Nonprofit 341

AccelEvents

JUNE 24, 2021

Collecting and analyzing advanced analytics based on behavior activity will allow your brand to further segment audiences, personalizing the nurturing process and maximizing the ROI potential. What is the clickthrough rate? Good emails are key to increasing registration to attendance conversion rates.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. That is they make decisions based on meaningful data, rather than solely by gut.

Culture 115

Culture Data Measure Social Media 115

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. For online fundraising, there are only three: traffic, conversion rate and average gift. Grow traffic by 25% while keeping your conversion rate and average gift steady and watch revenue grow. Each one of these has an identical (and powerful) effect on revenue.

Share 28

Share Tips Fundraising Test 28

Allegiance Group

MARCH 18, 2024

In the ever-evolving landscape of digital channels, navigating the labyrinth of metrics can feel like traversing a maze without a map. To evaluate your campaigns’ success and know where to spend your money next, it’s important that all these metrics sync in one place. Web analytics also deliver insights that other platforms don’t.

Measure 52

Measure Fundraising Analytics Channel 52

Bloomerang

OCTOBER 31, 2023

Reporting and analytics : To measure the impact of your activities and make data-driven decisions. The platform also provides email deliverability insights so your messages reach their intended recipients, while the ability to design and print personalized mailings adds a personal touch to your outreach.

Classes 98

Classes System Management Donor 98

Connection Cafe

MAY 14, 2013

For example, finding cohorts of direct mail responsive donors who outperform their peers, prioritizing campaign fundraising efforts, making timely contact with high potential donors, and determining how much we should be asking donors to give. Data tells a story. Signing off for the CRM Expert Series for now… until next time!

Business 35

Business Interview Test Blackbaud 35

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Bloomerang

JANUARY 29, 2024

Reporting and analytics: To measure the impact of your activities and make data-driven decisions. The platform also provides email deliverability insights so your messages reach their intended recipients, while the ability to design and print personalized mailings adds a personal touch to your outreach.

Platform 69

Platform Giving Guide Classes 69

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting. Register today!

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Connection Cafe

JULY 26, 2011

The principal finding was that adding online communications to a direct mail-only treatment improved donor retention rates, increasing frequency and consequently lifetime value. Having systems that support integration has implications on the front end for campaign design and on the back end for measurement and analytics.

Integration 32

Integration Marketing Org Channel 32