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Feel the Heat: Great Tools for Mapping Website Interactions

Byte Technology

Well, if you have, then it’s time to check out heat-mapping, programs that help you gain insights into user interactions such as where on your site they click, what specific areas they explore more than others and generally how they use your site for their purposes.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. You’ll be pulling in rich data in no time!

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a. Recommended Events.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

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The Importance of Heat Mapping for Truly Effective Website Design

Byte Technology

For the past several years Google Analytics has been the go-to tool for parsing a website’s effectiveness for visitors. And with this data in hand, said developers and administrators can easily take the strategic opportunities heat mapping provides to transform their designs, flows and layout for optimal usage.

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Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections

Neon CRM

Some of your more analytic donors may prefer hard data. As that constituent continues to interact with your organization, you can use that information to refine your newsletter mailing list. Schedule a Neon CRM Demo The post Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections appeared first on Neon One.

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Google Tag Manager

Byte Technology

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. How do Tags work?

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