Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. But when it comes to a troubling relationship with your data, can you turn to those same people?

Associations 319

Associations Challenge Data Taxonomy 319

Forum One

AUGUST 3, 2022

Digital strategy runs on data. Without robust data and analytics, any organization’s strategy is just a series of guesses. While it’s easier than ever to access data—every digital action, from website clicks to member signups produces a trackable trail—knowing how to use the data is a different story. Strategy and development.

Analytics 67

Analytics Team Data Skills 67

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

University 59

University Analytics Google Grant 59

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them?

Analytics 158

Analytics Websites Nonprofit Attention 158

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. With access to turn-key dashboards, automated reports, and support from our team of experts, reporting impact becomes easier than ever.

Grant 52

Grant Software Management Analytics 52

ASU Lodestar Center

AUGUST 11, 2021

The reason that we begin with the question – How can nonprofits strategically implement digital tools to achieve impact? – is because our society has shifted from being a “civil society” and into a “digital civil society,” according to a report from the Stanford Center on Philanthropy and Civil Society.

Digital 98

Digital Impact Tools Texas 98

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 117

Digital Strategy Nonprofit Phase 117

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

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Action Report Practice Fundraising 73

Forum One

AUGUST 12, 2021

Here are our top tips for tuning up your digital fundamentals in advance of the most important fundraising season of the year. Review existing analytics and donor research to make sure your end-of-year fundraising is based on insights about your particular donors, not generalizations. Know and grow your audience.

Digital 86

Digital Fundraising Analytics Offline 86

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

Digital 52

Digital Practice Donor Strategy 52

Whole Whale

SEPTEMBER 26, 2023

With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making.

Analytics 52

Analytics Google Analysis Case Study 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 76

Analytics Museum University Google 76

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Those looking to have reliable, recurring reports will need to invest time in setting up custom reports in Looker Studio.

Time 72

Time Metrics Analytics Adopt 72

Cloud 4 Good

SEPTEMBER 8, 2021

Your CRM is a key tool for engagement and can drive your fundraising strategy, moves management, campaign analytics, and operational reporting. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs.

Roles 112

Roles Data Strategy Technology 112

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. For example, Epsilon, a consumer brand loyalty expert, published a short report on using data to build customer loyalty. If not, it should.

Digital 138

Digital Data Marketing Org 138

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 355

Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

Marketing 52

Marketing Plugin Track Policy 52

Qgiv

JANUARY 3, 2024

Some key features of Qgiv’s text fundraising platform include: Customizable campaign options Real-time donation tracking Integration with Qgiv’s other fundraising solutions These key features provide you with an end-to-end fundraising solution through one platform, rather than needing to use different platforms for different types of fundraisers.

Platform 59

Platform Giving Plugin Pledge 59

The Modern Nonprofit

NOVEMBER 7, 2023

In this blog post, we’ll unlock the digital strategies that transform your daily grind into high-flying success. The Age of Automation: Why It Matters for Nonprofits In the age of digital transformation, technology has been a beacon of change, influencing every industry, including the nonprofit sector.

Integration 64

Integration Tech Impact Nonprofit 64

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Use analytics to identify the donors most likely to become sustainers and target asks.

Online 93

Online Fundraising Benchmark Adwords 93

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments. those KPIs.

Fundraising 84

Fundraising America United States Track 84

Nimble AMS

JANUARY 13, 2023

The Community Brands Association Trends Study solidifies the imperative for digital transformation, reporting that 63% of members and 65% of association professionals agree—their organization needs to transform technologically within the next few years or risk not surviving. . Take the next step with digital transformation today!

Associations 89

Associations Software Retention Tech 89

Nimble AMS

FEBRUARY 3, 2022

Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Data Analytics and Reporting Tools. An AMS might include the following.

Associations 141

Associations Professional Software Tools 141

Qgiv

NOVEMBER 9, 2023

Measure and track your success. Tracking over a full 12 months is a good timeframe since certain periods of the year have increased or decreased fundraising (org-specific annual events, the summer slowdown, Giving Season, etc.). Don’t try to be something you are not. Be flexible.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

sgEngage

NOVEMBER 14, 2023

In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Use analytics tools to surface new patient insights. Many nonprofits struggle to maximize their data usage. Informed fundraising plans.

Integration 77

Integration Data Nonprofit Platform 77

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Nimble AMS

AUGUST 19, 2022

According to the Community Brands 2022 Association Trends Study , digital innovation is crucial to the success of your organization. Majorities of association members and professionals agree that organizations must digitally transform to survive. Are you on track to surpass your annual goals? Increase productivity.

Associations 117

Associations Adopt United States Survey 117

Bloomerang

NOVEMBER 28, 2023

But in today’s fast-paced digital world, you’re facing a unique set of challenges—managing membership, increasing giving, streamlining stewardship and engagement, and shepherding volunteers. We were looking for an easy-to-use donor management software that could help us organize and keep track of all our donors,” he says.

Management 79

Management Donor Organization Charlotte 79

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

Nimble AMS

MARCH 18, 2022

Because it’s built on the leading CRM platform, Salesforce, Nimble AMS delivers future-forward capabilities, including Fortune 500-class CRM functionality, predictive analytics, and artificial intelligence. Nimble AMS gives you tools to provide a modern digital member experience. Reduce risk. Anticipate member needs.

Software 129

Software Management Help Associations 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

My role is to work with USA for UNHCR on building out the digital and social media aspects of the campaign, particularly from an online community-building point of view. The Blue Key site was only launched in December 2010, and its social/digital aspects were relatively new, so there was not a lot of data to base KPIs on.

Analytics 99

Analytics Interview Story Phase 99

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Nonprofit Tech for Good

APRIL 27, 2023

When nonprofits started to experiment with digital marketing in 1990s and early 2000s, the few tools that were available were expensive and limited in their functionality. Today, the number of low-cost, well-built digital marketing tools is incredible! The service provides analytics and easy integration with multiple third-party tools.

Digital 357

Digital Marketing Tools Resource 357

Nimble AMS

JUNE 25, 2021

When the organization’s systems and processes make that difficult, employees often find workarounds by using spreadsheets to track data. This approach helps you easily keep member data updated and secure as well as gives you a complete view of your member data through reports and dashboards (plus use your data to accomplish more).

Associations 78

Associations Hints Registration Retention 78