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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data.

Track 255
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Are You Done With Digital Transformation?

.orgSource

The team is using the new analytics software to plan more effective outreach initiatives. Is it time to put a wrap on digital transformation? Yes, digital transformation depends on hardware and software. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities.

Digital 221
professionals

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

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Analytics for Everyone – make this your “Henry Ford Moment”

Nucleus

We are in a ‘once in a digital era’ moment. If you look at the digital era, it has been going on since the 50’s. We are platforming global business. When COVID happened and everything went online, this gap between the digital leaders and laggards widened immediately. In an interview on Oct. But now is the moment.

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. They pass important information to your CRM or analytics tracking system and website. UTMs are specific to Google Analytics.

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Who Analyzes the Analytics? (It’s us. We do.)

M+R

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.