TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158

Nonprofit Tech for Good

APRIL 2, 2023

6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

Tools 361

Tools Fundraising Analytics Analysis 361

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

Tools 98

Tools Guide Social Social Media 98

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

Allegiance Group

APRIL 15, 2024

Along the way, it’s key to track and analyze your campaign’s performance data. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Launch your campaign. Prioritize educating donors first.

Fund 52

Fund Donor Strategy Search 52

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Consider a content audit to evaluate how well your website meets search intent.

Digital 52

Digital Practice Donor Strategy 52

Pamela Grow

FEBRUARY 27, 2024

Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Demographics. Search Ads Search ads are a highly effective way to reach new and existing audience members who are likely to be interested in your cause. Measurable. Achievable.

Digital 59

Digital Marketing Create Social Media 59

Qgiv

JUNE 29, 2021

Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. In addition to analytics, Loomly offers an interactions hub where you can see and reply to engagement on Facebook, LinkedIn, Twitter, and Instagram. No problem!

Social Media 89

Social Media Tools Media Create 89

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Email Opt-In Rate.

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

APRIL 9, 2024

Facebook Facebook , one of the Metaverse social media platforms, is one of the largest social media platforms and has a diverse user base that spans all demographics, but depending on your community, you may find more interactions with older audiences on the platform. Where do they spend their time on social media? Higher reach.

Social Media 52

Social Media Media Guide Social 52

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Google Social Media 61

Whole Whale

SEPTEMBER 22, 2020

They have a landing page and can be promoted across many channels or used as a search engine marketing page. Twitter offers advertising to target demographics, topics, and geographic areas. YouTube is a video search engine that will let you target any demographic or even popular video with ads. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

Amy Sample Ward

OCTOBER 18, 2011

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. This increased activity in a public channel is increasing search results on Google too.

Facebook 196

Facebook Change Tutorial Plugin 196

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

3rd Sector Labs

AUGUST 15, 2014

Does your donor database keep track of this type of data? In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search' If not, it should.

Digital 138

Digital Data Marketing Org 138

Forum One

MAY 12, 2021

Demographic segmentation. Segmenting by demographics can also be useful for targeting a specific group of users. Demographic data typically yields information such as age, occupation, marital and familial status. The type of browser, device, or operating system can be collected in a user profile. Behavioral segmentation.

Open Source 73

Open Source Personal Websites Open 73

Whole Whale

APRIL 13, 2022

Use a spreadsheet to track and rate the vendor proposals that you get. What is their background or experience in search engine optimization? What is their background or experience in Google Analytics and web tracking for impact? Has the agency asked about the demographics of your audience? Considering a Rebrand?

Process 52

Process Question Proposal PDF 52

Bloomerang

APRIL 12, 2022

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Track fundraising campaign progress and grant application tasks. Some of these features include: Donor profiles. Constituent timeline.

Software 98

Software Management Donor Guide 98

Greater Giving

FEBRUARY 25, 2021

While all these types of video messages are different in their purpose, they share similarities in their production, dissemination, and the ways you track their success. Tailoring it to your main donor demographic will make sure it reaches the viewers you want to connect with most.

Video 87

Video Nonprofit Images Awareness 87

Double the Donation

SEPTEMBER 13, 2021

Using a simple activation process, your school can add the 360MatchPro search field directly to your GiveCampus donation pages. This search field allows donors to type in the name of their employer to check for match eligibility. GiveCampus & Matching Gifts. Why We Love This School Fundraising Platform.

Platform 52

Platform Gift Fundraising Integration 52

Nonprofit Tech for Good

JANUARY 10, 2022

A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. So what are Google Ad Grants ? Enroll in Google for Nonprofits.

Google 353

Google Grant Guide Nonprofit 353

Bloomerang

NOVEMBER 28, 2023

Search for a payment processor that integrates with software tools like your: Nonprofit CRM Fundraising software Accounting software These integrations will ensure seamless, secure data transfers and simplify your fundraising process. Search for your top payment processing options on platforms like G2 and Capterra. Read reviews.

Process 82

Process Paypal Method Nonprofit 82

Forum One

SEPTEMBER 7, 2021

You can look at things like past behavior, interests, demographics, and more. Plan for a way to manage change in order to effectively measure progress and stay on track. How do these various elements connect and work together to vocalize your mission and brand? Do they have a unified visual voice and brand?

Websites 58

Websites Strategy Change Management Digital 58

DNL OmniMedia

JULY 14, 2021

Doing so will help inform your search as you’ll be able to assess your current tech stack to discover gaps, assess database options on their core features and how well they meet your nonprofit’s most pressing needs. . Before investing in a nonprofit database, take a moment to understand why and how it can benefit your nonprofit.

Database 52

Database Software Template Nonprofit 52

Forum One

JANUARY 19, 2023

You can look at things like past behavior, interests, demographics, and more. Consider how these various elements connect and work together to vocalize your mission and brand. Ask yourself if these tools have a unified visual voice and brand and if they are speaking to one another to share data and inform your decision-making.

Websites 61

Websites Change Management Digital Government 61

NonProfit Hub

JULY 27, 2017

Your nonprofit has plenty to keep track of. We’ve put together a list of our top 6 nonprofit software providers to help you narrow down your search: Salsa Labs. Imagine being able to grow your donor base and keep track of each donor profile. Plus, you can track your communication efforts easily with their dashboard analytics!

Software 42

Software Guide Nonprofit Analytics 42

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+.

Demographics 45

Demographics Social Media Online Advocacy 45

NTEN

JULY 28, 2010

Should you be considering this important demographic when you redesign your site next time around? First Step – Analytics. No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. Definitely. Still not convinced.

Social Media 67

Social Media Site Media Social 67

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" “ According to a recent study, the fastest growing demographic on Facebook is people aged 55+.

Demographics 34

Demographics Social Media Advocacy Online 34

NonProfit Hub

FEBRUARY 28, 2017

When you’re setting up a boosted post, make sure to fill in demographics that fit your nonprofit as best you can. You can create your own “recipes” or search through an endless list of IFTTT’s own. If you’re focused on an older demographic, set your sights somewhere else. Helpful tools: Twitter analytics. Then, voila!

Social Media 28

Social Media Media Guide Social 28

Forum One

JANUARY 26, 2024

As nonprofits navigate an ever-changing digital landscape, Search Engine Optimization (SEO) is a hot topic. How do new trends, tools, and norms affect how nonprofits should approach their SEO strategy in 2024 as they try to rank well for important keywords on Google and other search engines?

International 91

International Strategy Search Structure 91

Bloomerang

JANUARY 29, 2024

This type of software usually gives you the ability to: Track member information through a database. Store details about members’ demographics, professions, locations, networking connections, and more. Your membership management software will automatically note members’ join dates to track renewal dates.

Software 78

Software Tools Associations API 78

Nonprofit Tech for Good

MAY 18, 2020

In short, the Google Grant provides nonprofits with $10,000 each and every month to spend on ads in Google Search. These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. How many people are searching for the topics that your organization deals with? .

Google 332

Google Grant Guide Adopt 332

Tech Soup

MAY 19, 2011

An effective nonprofit video can be as simple as a Flickr photo stream set to an audio track or a really great interview. Other methods of measuring viewership data include Google Analytics for videos posted on your organization's website and Facebook Insights for movies posted on your organization's Facebook fan page.

Social Media 60

Social Media Video Media Movie 60

Connection Cafe

NOVEMBER 7, 2013

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. 4. You can keep track of your development. Analytics Data Mining & Modeling Donor Strategy Identifying Prospects'

Data 38

Data Management Nonprofit Survey 38

sgEngage

AUGUST 23, 2023

Low search volume. Alternatively, you might’ve picked countless keywords with low search volume. However, not very many people will search those terms and encounter those ads. Here, you’ll see if people actually search those terms and can find related keywords they also search for.

Grant 67

Grant Google Guide Management 67

Bloomerang

SEPTEMBER 12, 2022

The donor database tracks all of your supporters’ engagement activities and donation history so that you can make more informed outreach decisions and craft better fundraising requests. Bloomerang offers comprehensive features that allow for both a deep dive and surface-level tracking for various aspects of your nonprofit data.

Software 78

Software Fundraising Nonprofit Platform 78