NTEN

JANUARY 5, 2015

How to bear your beautiful, nerdy, data-driven soul to everyone on your staff in a way that helps them appreciate your awesomeness. Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. That’s awesome! But now what? How do you know if your efforts are worthwhile?

Metrics 36

Metrics Digital Web Analytics 36

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84

Rate Analytics Site Google 84

NTEN

MAY 19, 2010

You provide access to your data and a few hours of time, and a student-mentor team will analyze aspects of your site's performance in just a few weeks. Amy Sample, Director of Web Analytics at PBS Interactive, says: "What I love about the Analysis Exchange is the learning is reciprocal. And you should. It's a great model.

Analytics 60

Analytics Web Consultant Free 60

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But the Benchmarks Study is really meant to help you think (or rethink!)

Metrics 55

Metrics Benchmark Rate Newsletter 55

NTEN

JULY 16, 2010

But how can you collect the data you need to tell your organization's stories -- and then make them compelling enough to cut through the noise? That's a question we'll help you answer at our upcoming workshop, " Taming the Data Monster " You can register for this online workshop right here.

Data 61

Data United States Metrics NTEN 61

NTEN

FEBRUARY 10, 2014

One of the challenges I was trying to overcome was how to make better use of our web analytics. We had a lot of data, but for the most part, we weren’t looking beyond page visits and unique visitors. Other metrics, like goals and conversions, were not being tracked. read more'

Data 52

Data Canada Metrics Analytics 52

NTEN

JUNE 13, 2014

This September 3-6, NTEN will debut the Leading Change Summit. Matt is a research and information technology executive with key competencies in measurement and analytics, business process engineering and optimization, product development, and organizational management.

Measure 96

Measure Impact Chicago Metrics 96

NTEN

MAY 20, 2010

Well, you have clues to their behavior already, in the data you've been collecting -- perhaps even inadvertantly -- as they read your messages and navigate your web site. If you feel like all that data's dragging you under, join us for " Understanding Behavior: Getting Engaged or Stranded at the Inbox? Tags: NPTech NTEN.

Data 54

Data Jordan NTEN Analytics 54

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

NTEN

APRIL 15, 2013

Jamie Millard and Chris Oien covered a lot of ground in Organizational Leadership with Social Media Insights , including some really useful tips on using Google Analytics'' newer social reporting tools. 13ntc analytics Data Social Media social media ROI visual notetaking Communications'

Social Media 74

Social Media Report Media Denver 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? How do you analyze your social media data? What’s your “sexy&# social media metric?

Summary 94

Summary Social Media Measure Media 94

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. Once you have your ads running, sit back and relax while the data accumulates.

ROI 91

ROI Linkedin Online Analytics 91

NetWits

NOVEMBER 11, 2010

Lacking Analytics. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. Third , get into the habit of reviewing the metrics. Analyze your data to see if your emarketing efforts are inline with industry standards.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. And, it also includes measurement - not just qualitative information.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And, he thinks that NTEN should be responsive to him, as a member, in asking to publish web stats.

Stats 100

Stats Web Statistics NTEN 100

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

Social Media 102

Social Media Map Strategy Media 102

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

As you know, I'm working on a screencast about Google Analytics and have been collecting real life nonprofit examples. I've also been using my own blog data as a sandbox for running and interpreting reports. I put a query out on NTEN Affinity Group of Nonprofit Webmasters. "What are people coming to my Web site for?

Analytics 50

Analytics Google Search Rate 50

NTEN

JULY 14, 2011

Nonprofits often deal with an overwhelming amount of data. We can utilize APIs to transfer data from one system to another and even synchronize data sets in order to end up with the cleanest data possible. Want to be able to identify an individual’s political representatives on the fly, based on the data you have?

API 84

API Social Media San Francisco Integration 84

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

Public 50

Public Metrics ROI Chapter 50

NTEN

OCTOBER 12, 2012

The emerging field of Engagement Scoring provides the tools for nonprofit communication specialists to make data-driven decisions to engage site visitors. You probably have some metrics in place, but the next step in effective engagement is using data to push your audience up the ladder of engagement. Betsy Ensley.

Communication 78

Communication Metrics Mail Channel 78

NTEN

NOVEMBER 2, 2009

note: This article is part of NTEN's Member Appreciation Month spectacular. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Hire, train, bribe, beg, and experiment until you have the in-house skill sets you need to focus on data-driven decisions.

Technology 52

Technology Adwords Analytics Analysis 52

Zen and the Art of Nonprofit Technology

MAY 19, 2008

This is what I think: Convio should partner with neutral players to underwrite benchmarking studies that get data from a much wider sample of organizations than just their clients. Everyone (including them) gets better data. Allan Benamer points out that Kintera is about to be delisted by NASDAQ. Time will tell. {

API 100

API Open Source Kintera Benchmark 100

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. And there really hasn't been a lot of data. Well, this report has some pretty telling data. Secondly, four years is not a lot of data. The report has a small subset of organizational data.

Attention 36

Attention Metrics Online Fundraising 36

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. The basics include: benefits, value, metrics, and financial calculations.

ROI 66

ROI Results Community Online 66

NTEN

APRIL 16, 2009

In general, you should use the data that flows into your AdWords account to evaluate performance. In addition, consider setting up AdWords Conversion Tracking or better yet, implement Google Analytics with AdWords to understand the entire visitor experience from keyword search to ad click to their ultimate actions on your site. .

Adwords 47

Adwords Evaluation Google Statistics 47

NTEN

MARCH 3, 2011

It provides data such as number of followers, number of tweets, number of retweets, top hashtags, number of mentions, etc – which are great metrics. For Facebook, check out their built-in analytics for your fan page. The graphs are pretty, too. So you start listening, and you see people talking about you.

Social Media 99

Social Media Tools Media Free 99

Care2

APRIL 25, 2009

Leave it to NTEN to create one of the most fabulous nonprofit conferences packed with nptech rock star panelists and valuable sessions to boot ranging from online fundraising to social media and nonprofit technology tools. We'll examine what can and can't be quantified as well as various metrics and analytics tools.

Conference 28

Conference Technology Myspace Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. She later wrote more about this in a expanded post on the NTEN blog.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

I'm working on another screencast (sponsored by NTEN and SalesForce ) about the SalesForce/Google Ad Words Integration. Otherwise, you'll have so much data and too many choices to make to figure out what works best. If you're using Goolge Analytics goals, you've already thought through some of this. Be strategic.

Adwords 69

Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

The important thing is to pick the right tool for the job — and that job is collecting data to measure progress towards a goal or objective. Social media measurement tools give you data. The problem is that data everywhere! Almost every click we take, it leaves a data trail of data that can be captured.

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

It’s also having a clean, complete, and accurate data and the discipline to make sense of the data and use what you learn to improve results. Want Useful Analytics? Niki Kidd of Social Change, gives us a step-by-step methodology in this post, titled Using Data to Assess Your Peers. Pick Metrics. What’s the Point?

Measure 115

Measure Learning Case Study Metrics 115

Care2

MAY 4, 2009

Mapping Social Media Strategy To Metrics: Listen, Learn, Adapt Designed by Beth Kanter | Beth’s Blog Communications Track - Plaza Room A The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy.

Social Media 28

Social Media Conference Advocacy Online 28