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Set 2023 Up for Success: 7 Easy Upgrades to Make

The MatrixFiles

What other content can we feature that is connected to the popularity of this page? Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Google is sunsetting Universal Analytics on July 1, 2023.

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Preparing Your Association for AI

Association Analytics

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. The difference is in the details and playing around with what you enter, much like an Internet search.

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What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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What Chat-First Search Means for Organic & Ad Grant Traffic for Nonprofits?

Whole Whale

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. LinkedIn Pages.

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. There are massive benefits to using AI, but a policy that shapes how your team uses it is an important starting point.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Have there been demographic, economic, or policy changes that affect your messages and offerings? Do you use analytics, surveys, testing, interviews? The web is always changing.

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