Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 361

Tools Fundraising Analytics Analysis 361

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Enable Site Search. Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Association Analytics

MAY 17, 2021

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. After looking at the analytics, you discover members who engage with your community renew at a higher rate. Demographic/Career Info.

Retention 192

Retention Data Associations Rate 192

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Research The first step is finding as much information as you can from your existing analytics. Website analytics: help us track donation page interactions and web traffic. Website analytics: help us track donation page interactions and web traffic.

Audience 82

Audience Donor Survey Demographics 82

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial.

Digital 299

Digital Strategy Guide Create 299

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

JULY 2, 2020

Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. Build a Content Strategy. Start With the Right Profile Type.

Fundraising 325

Fundraising San Diego Influence Profile 325

NonProfit PRO

APRIL 1, 2024

Moore unveiled AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements.

Personal 194

Personal Fundraising Test Content 194

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). our demographics and interest areas).

Personal 101

Personal Test Demographics Analytics 101

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

Nonprofit Tech for Good

MAY 8, 2019

Have there been demographic, economic, or policy changes that affect your messages and offerings? HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. The environment is always changing.

Online 248

Online Hunger Metrics Drupal 248

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. For instance, your marketing team may use AI to come up with new, creative ideas for blog content, but they should still be in charge of writing it themselves.

Team 98

Team Tips Fundraising Training 98

Whole Whale

JUNE 15, 2022

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Broad social analytics.

Tools 98

Tools Guide Social Social Media 98

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Your organization can create pages, groups, and events to engage with your supporters on this platform.

Social Media 52

Social Media Media Guide Social 52

Allegiance Group

APRIL 15, 2024

Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent. They’ve also been qualified as having the financial or other demographic markers of a potential donor.

Fund 52

Fund Donor Strategy Search 52

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

sgEngage

AUGUST 23, 2023

Dive into your constituent data to understand your audience’s demographics. Assess website analytics. Combine information gathered from your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey. Then, group individuals based on shared characteristics.

Websites 77

Websites Organization Tips Map 77

John Kenyon

SEPTEMBER 17, 2018

Google Analytics has a section called Affinity Categories. Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. What does the data show?

Websites 52

Websites Analytics Google Demographics 52

ASU Lodestar Center

JUNE 1, 2022

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. Donor segmentation to customize development content. AI gives organizations a powerful way to analyze data at scale. A recent case study by Dataro.io

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

.orgSource

FEBRUARY 5, 2024

Boards that are professionally, demographically, and ideologically diverse are more likely to be open to risk tolerance. Statistics and analytics form the basis for decision-making. We’re also watching the statistics carefully to ensure that the content we roll out is relevant.” I can relate to the brand on my own terms.

Associations 221

Associations Jordan Environment Model 221

Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

Social Media 89

Social Media Tools Media Create 89

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Use this information to adapt your content to meet their needs. Problem is, there is little to no analytics attached to the direct traffic.

Generation 234

Generation Websites Social Media Search 234

Pamela Grow

FEBRUARY 27, 2024

Marketing is not just about producing powerful content and sharing it on your platforms. Demographics. If you have any gaps in your data, consider sending out surveys to collect more information on how audience members prefer to hear from your nonprofit and what type of content they’re most interested in consuming.

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

JANUARY 24, 2017

In addition the reasons listed below, the demographics of LinkedIn users bodes well for engaging donors and amazingly LinkedIn offers customer service. LinkedIn Analytics are straight-forward and detailed. Most nonprofits have claimed their pages and set up the basics, but very few regularly post on their LinkedIn Pages.

Linkedin 100

Linkedin Attention Social Media Analytics 100

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., If you work in the health space, you can reach people browsing content about relevant conditions. Demographic targeting: Targeting by age, gender, or household income.

Audio 52

Audio Search Audience Websites 52

Qgiv

JANUARY 8, 2024

Through specific prompts, nonprofits are using ChatGPT for content creation in a variety of ways, including writing fundraising appeals, donor thank-yous and thank-you receipts, and creating resources for volunteers and P2P participants. However, before you can start your marketing, you need to create a robust content plan.

Trend 52

Trend Raise Tools Tips 52

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. Review your website analytics. Combine information gathered while creating your user personas with your website analytics to decide how you can meet visitors’ expectations at every step of the user journey.

Websites 76

Websites Organization Tips Map 76

Allegiance Group

MAY 18, 2023

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

Digital 52

Digital Practice Donor Strategy 52

AccelEvents

AUGUST 15, 2021

For the most part, the content is either the same in both formats or very similar. Your event format, agenda, content, and tools, should all work toward your event goal. . Come up with hybrid event gamification ideas for your event content, such as: . Link everything to analytics for future marketing success! Have fun! .

Stream 98

Stream Hosting Virtual Registration 98

DNL OmniMedia

JANUARY 17, 2024

Demographics. Consider all of these channels as you finalize your marketing strategy and track the analytics related to each. You can do this in several ways, including: Encouraging user-generated content. Opting for interactive content. Previous engagement.

Game 52

Game Marketing Change Tips 52

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Enable Demographics and Interest Reporting to better know your online visitors.

Causes 52

Causes Data Profit Demographics 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We cover everything from post frequency to timing to content so that you know exactly where to start. Social media marketing can cover everything from paid advertising to content marketing, so it’s important to know where to begin. Content Type. Social Media Marketing: What, when and where should I post?

Social Media 52

Social Media Marketing Media Social 52

Qgiv

JULY 21, 2022

Instead of personal updates and other news, LinkedIn is for professional content and connections. Create interesting content. Once you’ve created a strong company page and profile, it’s time to start posting content. Take advantage of sponsored content. Use LinkedIn Analytics. Create your company page.

Linkedin 52

Linkedin Social Media Practice Media 52