Candid

MAY 10, 2023

To uncover insights on your audience, consider conducting surveys with your current supporters; analyzing your nonprofit’s email, website, and social media data ; or using free tools, like Google Trends. Be sure to tailor your messaging to each channel. Don’t be afraid to shift your approach if something seems like it isn’t working.

Communication 98

Communication Campaign Channel Measure 98

M+R

NOVEMBER 28, 2022

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) Read time: 2 minutes.

Benchmark 76

Benchmark Studies Analysis Trend 76

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Use analytics tools to surface new patient insights. Understand individual patient health within the context of population health trends.

Integration 77

Integration Data Nonprofit Platform 77

M+R

NOVEMBER 29, 2021

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. Sign up now !

Benchmark 89

Benchmark Analysis Aggregator Advocacy 89

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Measure program success, not just analytics. Analytics are just one indicator of success. Don’t only look at social media analytics. By Sacha Evans.

Social Media 119

Social Media Channel Difference Media 119

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. The human brain is the best analytics tool. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? This trend is unlikely to change. Let’s translate these trends into tactics. Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Hopefully we will never repeat 2020.

Online 93

Online Fundraising Benchmark Adwords 93

sgEngage

JULY 15, 2023

It takes various components to make an organization run effectively, and by properly utilizing donor data and information, organizations can track interactions, estimate future performance, address potential concerns, and see donor retention trends. This kind of meaningful outreach and accountability encourages donor enrichment and interest.

Management 52

Management Donor Blackbaud Retention 52

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

Nimble AMS

JANUARY 20, 2022

These ideas from a recent association trends study can help you prepare your organization for whatever comes next. While I don’t have a crystal ball, I do have some association trends data that can help. Here are five ideas from the association trends study to help you prepare your association for 2022 and beyond: 1.

Associations 78

Associations Studies Trend Data 78

Allegiance Group

APRIL 15, 2024

Were there any patterns or trends in their behaviors (e.g., Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Evaluate past fundraising and acquisition campaigns. How did these individuals hear about your nonprofit?

Fund 52

Fund Donor Strategy Search 52

DipJar

FEBRUARY 2, 2023

Target the right communication channels. Fortunately, using nonprofit data analytics and a powerful wealth screening tool can help your team quickly identify trends and useful insights that can inform your strategy. Target the right communication channels. Tailor your appeals by segmenting donors.

Fundraising 52

Fundraising Channel Files Data 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 100

Social Media Channel Data Media 100

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Gather past content from a specified time period and channel.

Marketing 52

Marketing Social Media Nonprofit Integration 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Use a fundraising dashboard to visualize data analytics. Use a fundraising dashboard to visualize data analytics. But are you using your online tools effectively enough to connect with donors?

Platform 52

Platform Donor Online Social Media 52

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies.

Search 59

Search Alternative Social Social Media 59

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. It’s also an excellent platform for awareness campaigns and sharing educational content in a format that resonates with the platform’s trends.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through organizational fundraising data to see if there are insights, trends, or patterns that could help. Be Informed.

Fundraising 350

Fundraising Mail Law Donation 350

Nonprofits Source

JUNE 22, 2017

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital channels have made it affordable for brands to communicate their message to a broad audience. Digital Marketing Plan Chapters.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. Follow up on a different marketing channel, such as social media. You should also see specific trends in these numbers over time. Identify prospective major donors based on wealth and engagement metrics. Who is giving year after year or multiple times per year?

Gift 97

Gift Raise Guide Relationship 97

Kindful

MAY 12, 2021

In fact, three of the highest trending searches were virtual fundraising, virtual fundraising ideas , and virtual fundraising events. Source: Google Trends. It’s unique from other channels because it’s organic, meaning you don’t directly pay for it. First, it’s important to check your website analytics tools.

Online 73

Online Fundraising Adopt Search 73

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. EOY was up, up, up!

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Fundraising 21

M+R

OCTOBER 20, 2022

Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) Read time: 2 minutes.

Benchmark 19

Benchmark Studies Analysis Metrics 19

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. There are some new third party analytic tools. I look at the following metrics: Total Interactions. The target audience is people who work for nonprofits. Unsubscribes.

Social Media 113

Social Media Measure Action Media 113

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

AccelEvents

JUNE 24, 2021

Event marketers who are nimble and can adapt to recent trends in digital transformation are the ones who will prevail and deliver the most value to their stakeholders. If the bulk of registrations come from a specific channel, like Facebook or Twitter, it means that marketing efforts have been most successful in that space.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Posting to a page’s wall.

Practice 107

Practice Tips Social Meme 107

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Also, we use Google analytics to track where our website visitors are coming from and where they go after that. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Examples Media 189

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel.

Culture 115

Culture Data Measure Social Media 115

Bloomerang

MAY 10, 2022

Use analytics from your email marketing platform and social media pages to determine when supporters are most active. An effective donor stewardship strategy makes use of both online and traditional marketing channels. Keep track of your retention rate and other engagement metrics. Phone calls or text messages. Direct mail.

Relationship 93

Relationship Donor Build Tips 93

Connection Cafe

MAY 5, 2015

As a fundraiser, you are well aware of your internal program’s performance metrics. Their findings focus on a few key areas: Income trends, as represented by the Gross Domestic Product. Their findings focus on a few key areas: Income trends, as represented by the Gross Domestic Product.

Impact 20

Impact Influence Fundraising Rate 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions. Page Views.

Social Media 99

Social Media Strategy Media Social 99