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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. How are you tracking success? You can learn more about content tagging and taxonomy in this blog. Association Analytics Tip: Always be deliberate in the data you ask for! Analyze Performance.

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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Raise More With A Nonprofit Point of Sale (POS) System

Donorbox

The first point of sale (POS) system was created by IBM in 1973 – over fifty years ago. Since then, the POS has evolved from a basic cash register to a fully-fledged sales solution with analytics and tracking. When you hear “POS,” you might immediately think of shops or restaurants.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Apple recently released a new operating system update, iOS 17, for iPhones in mid-September. Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Are you tracking abandons in Google Analytics?

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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. With a modern ecosystem, your association can start by separating out analytical data from transactional data. Probably not, right? Focus on what matters to operational outcomes (ex. credits offered).