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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

You can glean a lot of insights about your members once you get your association on board with engagement analytics. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. Discuss which engagement metrics to include in executive/board reports.

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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. How are you tracking success? Association Analytics Tip: Always be deliberate in the data you ask for! Here are visual examples of demographic and behavioral data using our analytics platform, Acumen. Online Tracking.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Apple recently released a new operating system update, iOS 17, for iPhones in mid-September. Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Click Tracking is less specific to an individual user.

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Raise More With A Nonprofit Point of Sale (POS) System

Donorbox

The first point of sale (POS) system was created by IBM in 1973 – over fifty years ago. Since then, the POS has evolved from a basic cash register to a fully-fledged sales solution with analytics and tracking. When you hear “POS,” you might immediately think of shops or restaurants.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Are you tracking abandons in Google Analytics?

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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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