Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. The Importance of Benchmarking. NTEN – E-Nonprofit Benchmark Study.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Just getting started using metrics and benchmarks to improve performance?

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. It is really a technique to understand relationships. One of the first social networking analysis map was created by Jacob Moreno. Communications flows.

Analysis 104

Analysis Social Network Social Media Network 104

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required).

Technique 44

Technique Analytics Google Test 44

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R.

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Who was at the meeting that led to the white board brainstorm?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Donor Solicitation Techniques on Twitter. Effective ROI StoryTelling Techniques. But, a top ten post would focus on the content itself - and also jump start some thinking that I need to do for a redesign of this blog.

ROI 50

ROI Widget Cambodia Metrics 50

Bloomerang

JUNE 11, 2021

So she’s talking about what does it look like to bring folks together about STEM education and how do we talk to donors and our volunteers and our, you know, supporters of any kind about the work that we’re doing using different techniques that ground us. This is how might we see these techniques activated?

People 79

People Community Video Podcast 79

Allegiance Group

DECEMBER 19, 2023

The event features fundraising and marketing tracks on a range of topics, including donor acquisition, data and analytics, and creative copywriting. Here, you’ll connect with hundreds of experts, gain valuable professional development, and learn the latest trends and techniques. Come early for Pre-Conference Workshops on July 31.

Conference 52

Conference Las Vegas Fort Worth San Diego 52

Connection Cafe

JULY 27, 2015

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. Attend this session and walk away with success stories and hands-on techniques that will change how you think about the creative process.

Registration 20

Registration Proposal Social Media Conference 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. What are tools or techniques are there to collect data, summarize it, or reflect that are efficient?   Do you need it?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Please Retweet! sxsw pic.twitter.com/VTGXGnD1Ww. The room was packed.

Social Media 122

Social Media Analytics Data Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Google Analytics. Benchmark studies. Return on Insight: Listen, Learn, Adapt. Feedburner. Staff Interviews.

ROI 50

ROI Social Media Slides NTEN 50

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Bloomerang

MAY 30, 2022

Use storytelling techniques , such as introducing the main character, the issue your organization is trying to address, and your proposed solution. Review your donor profiles and marketing engagement analytics to determine your target audience’s preferred communication platforms. Benchmarks to hit along the way.

Guide 129

Guide Fundraising Social Media Channel 129

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media.

Donor 52

Donor Management Guide Retention 52

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? ” Google Analytics is one of the most common analytics tools used by nonprofits. A Peek Into PCMA Convening shares an infographic and data on the use of Twitter for an offline event by Bear Analytics. Once you set measurable goals, you’ve got make sure they are realistic.

Measure 115

Measure Learning Case Study Metrics 115

Forum One

JANUARY 26, 2024

PageSpeed can be optimized through techniques like image compression, browser caching, and minimizing server response times. Monitor and report on your SEO results Utilizing web analytics tools is paramount for gaining insights into your website’s performance. Google, in particular, considers PageSpeed as a ranking factor.

International 89

International Strategy Search Structure 89

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. The most valuable part of the blog benchmarking process is the reflection process and linking insights to making improvements.

Metrics 50

Metrics ROI Measure Content 50

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. What is SEO?

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103

Policy Social Media International News 103

Bloomerang

JULY 20, 2023

Lastly, with Classy’s donation management tools, you can review robust donor reports and data analytics and access a 360-degree view of your supporter interactions. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 79

Ideas Online Fundraising Tips 79