The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. What is SEO?

Websites 59

Websites Guide Impact Metrics 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

JULY 18, 2011

I’ll start off with the basics, but then we’ll get into some advanced techniques. If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. That is difficult to block in Google Analytics.

Analytics 48

Analytics Google Profile Metrics 48

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required).

Technique 44

Technique Analytics Google Test 44

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103

Policy Social Media International News 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Google Analytics. Feedburner.

ROI 50

ROI Social Media Slides NTEN 50