Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

SEPTEMBER 23, 2020

Join members of the Blackbaud Target Analytics Consulting Team for a discussion on the role of data during times of crisis and economic stagnation. Katherine Swank – Blackbaud Target Analytics. Lawrence Henze – Blackbaud Target Analytics. Fundraising During Challenging Times. Paige Grainger – Blackbaud.

Professional 49

Professional Communication Blackbaud Fundraising 49

NetWits

NOVEMBER 11, 2010

I had the chance to review a few email marketing campaigns today. The rest of the campaigns I reviewed didn’t do much right at all. Based on my review here’s 5 reasons why email messages fail. Pay attention to this trend and start reviewing your email content with an eye for length. Lacking Analytics.

email 212

email Profit Registration Review 212

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

Measure 103

Measure Learning Metrics Social Media 103

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Analysis 21

DNL OmniMedia

DECEMBER 13, 2021

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   What has greater impact on sales or reviews on Amazon?    Structured product reviews written by people who the company didn't know - It's no longer about reaching eyeballs. 

Social Media 50

Social Media Relationship Media Management 50

Nonprofits Source

JANUARY 23, 2023

Using Google Analytics and Google Tag Manager, they’ll keep you in the loop on performance by creating live dashboards and reports that you can reference at any time. If you’ve already created your account, their team will review your account and pinpoint opportunities. Reporting and analytics. Account compliance.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Who was at the meeting that led to the white board brainstorm? Convert —> loyalty.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. You can actually go back and review your entire feed. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofits Source

OCTOBER 4, 2023

Improved Reporting: Many CSR software platforms offer robust reporting and analytics. Employee engagement metrics: Beyond volunteer hours, your software should provide insight into employee engagement in your various programs. You can also read reviews from trusted sources or ask colleagues in your industry for their recommendations.

Software 52

Software Business Guide Companies 52

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. Forget about “big data”—pay attention to your small data. Each one of these has an identical (and powerful) effect on revenue.

Share 28

Share Tips Fundraising Test 28

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Analytics has been a recurring theme this year. Convio & Event 360 have written about how organizations are making the transition to analytics, and others are beginning to follow this example. Think in segments. This is an area all-too-often ignored.

Marketing 55

Marketing Tips Online Analysis 55

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. To me, it’s more akin to personnel performance reviews.

Stats 100

Stats Web Statistics NTEN 100

NTEN

OCTOBER 6, 2011

Remember that average banner click-through is just 0.1% [ DoubleClick 2009 Year-in-Review Benchmarks ]. This is the basic metric most novice media planners will consider above all. For instance, Jane from Chicago loves NPR, gets her news from CNN and Huffington Post and reads product reviews online.

Storytelling 73

Storytelling Yahoo Story Google 73

Forum One

JANUARY 26, 2024

Whether through firsthand product testing, genuine customer reviews, or authentic travel accounts, incorporating real experiences into content creation enhances trust and authority. Fostering positive online reviews further solidifies the nonprofit’s reputation.

International 89

International Strategy Search Structure 89

Bloomerang

MAY 30, 2022

Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Review your donor profiles and marketing engagement analytics to determine your target audience’s preferred communication platforms. Define goals. Direct mail.

Guide 129

Guide Fundraising Social Media Channel 129

Bloomerang

JULY 19, 2021

Mastering an analytic approach to strategy and planning. Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” database, CRM, email provider, texting provider, payment processor, and analytics tool). Mastering relevant content marketing.

Digital 98

Digital Marketing Fundraising Strategy 98

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Are they available to review online?

Social Media 28

Social Media Conference Advocacy Online 28

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. They may research the organization, read testimonials and reviews, and compare it to other similar organizations.

Management 52

Management Donor Guide Retention 52

Bloomerang

JULY 20, 2023

But first, let’s review a few online fundraising basics. Determine your online fundraising budget Review your revenue goals for your online fundraising platforms. Explore the available fundraising platform options using Google and software reviews. We’ll cover more about the metrics you should analyze later.

Ideas 79

Ideas Online Fundraising Tips 79

DNL OmniMedia

MAY 7, 2024

After determining your audience, have colleagues review your results to bring a fresh perspective to your audience research. Peer review provides diverse backgrounds and expertise to ensure you’ve considered every aspect of your audience members. It also helps to identify external factors that may impact data patterns.

Data 52

Data Organization Chart Benchmark 52

sgEngage

MAY 17, 2021

We are working closely with our members to ensure they have the right data and tools to engage in benchmarking and analytics so they can engage in continuous improvement in advancement. We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan.

Education 57

Education Conversation Giving University 57

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. These become the metrics & KPIs behind our work. Guest Post: The Smithsonian Institution Archives Dashboard by C. Daniel Chase. Click to see larger image. Keep It Simple.

Social Media 96

Social Media Media Metrics Social 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.

Metrics 50

Metrics Web Tools Technorati 50

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Tech Soup

APRIL 1, 2016

It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. You can also review your YouTube analytics to understand the length that appeals to your audience. See3 Communications — Into Focus: Benchmarks for Nonprofit Video and A Guide for Creators.

Story 36

Story YouTube Digital Tips 36