M+R

MAY 31, 2023

Director of Data Analytics Theresa Bugeaud and Senior Creative Director Will Valverde will walk through the data and share what it all means for our public media friends. Membership conversion testing in the digital space ” with Jill Shepherd from Propublica. Register here. digital strategies you can try for your next campaign.

Business 89

Business Atlanta Chicago Benchmark 89

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That said, if engaging in a public conversation on behalf of your organization on Twitter is unsettling, there are other ways to engage: 1.

Twitter 356

Twitter Practice Social Media Nonprofit 356

sgEngage

JUNE 22, 2021

Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing.

Method 76

Method Research Test Analytics 76

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 83

Fundraising America United States Track 83

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Use your UTMs.

email 104

email Marketing Test Mail 104

Forum One

DECEMBER 15, 2022

So I was thrilled to bring together communications and technology leads from Mercy Corps , the Urban Institute , and the Pacific Science Center for a recent conversation on a popular end-of-year issue: planning for the next year, and beyond. Liisa: Optimizing for mobile, and optimizing our analytics is super important.

Practice 62

Practice France Austria Measure 62

Volunteer Hub

JANUARY 3, 2022

Facebook live lets you stream video content directly to an audience in real time. This allows nonprofits to speak directly to their audience, and address comments instantly. Fundraisers should let the audience guide the conversation and address any questions or concerns live. Fundraisers need to keep potential.

Facebook 95

Facebook Tools Fundraising Stream 95

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105

Content Test Student Audience 105

Connection Cafe

OCTOBER 30, 2017

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Using Data to Drive Donor and Volunteer Conversions. Your nonprofit can also use Google Analytics to set up conversion goals.

Analytics 39

Analytics Volunteer Donor Google 39

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Ideally, it’s good to test tools around scheduling, campaign management, image and video editing to find what works best for your organization. 5) Pick the right tools. 6) Plan your campaigns.

Calendar 278

Calendar Social Media Content Media 278

EveryAction

SEPTEMBER 20, 2016

I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation. If your goal is to engage + build relationships with your audience (hopefully it is!), Goal: Conversions Metric: Response Rate, Total Responses.

Metrics 100

Metrics Social Media Measure Media 100

VisionLink

JULY 19, 2013

Make it a conversation. Want to get some ideas for testing your organization''s site? Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site! Can you find the donate button?) Do not say, "Yes!" Instead say, "I see" or "got it."

Websites 185

Websites Denver Test Nonprofit 185

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Use analytics to identify the donors most likely to become sustainers and target asks. Grow Sustainer Revenue.

Online 94

Online Fundraising Benchmark Adwords 94

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

Analytics 31

Analytics Advocacy Chapter Environment 31

Qgiv

JULY 28, 2021

If you’re tracking website interactions with Google Analytics, you can see how many of your users used a mobile device to view your website during the duration of your social campaign. Divide the number of unique visitors by your online donations to determine your conversion rate. Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

Model 70

Model Italy Test Generation 70

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Had a 55% increased conversion rate. That’s it.

Ideas 111

Ideas Donation Online Strategy 111

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. Use A/B testing to assess the effectiveness of your CTAs. When you determine your most important supporter actions, you can use your CTAs to help boost conversions.

Action 64

Action Guide Language Test 64

sgEngage

OCTOBER 9, 2023

While our upcoming session at bbcon 2023 will focus on where the tools are, we also hope to help shape conversations about where generative AIs are headed. We also have t-shirts for the best audience-submitted prompts). *No See you at #bbcon. No AIs were used, consulted, or harmed in generating this summary of our bbcon session.

Generation 96

Generation Education Blackbaud Model 96

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. It can be even more challenging when you’ve hit a wall in your acquisition efforts.

Donor 84

Donor Social Media Websites Content 84

Forum One

JUNE 10, 2021

It might sound like a lot of work, but small steps could make a big difference in turning website visits into donor conversions, and mission-driven organizations have a lot to gain by spending time on personalizing their fundraising appeals. Step 4: Form and test hypotheses for segment personalization. Did your test succeed?

Personal 49

Personal Online Giving Oregon 49

The Fundraising Authority

MAY 8, 2021

Do you have Google Analytics Installed? You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Ad Group Ad Groups - the different ways we will try to reach our audience with ads. Visit your site.

Grant 152

Grant Google Search Application 152

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. Segment Your Audience Segmentation isn’t only essential for email campaigns—segmenting your direct mail recipients personalizes your message and improves engagement. Direct mail is too often associated with the past.

Mail 52

Mail Campaign Donor Tips 52

Media Cause

JULY 23, 2021

Use Google Analytics to determine great sitelink ideas – what pages are already popular with your users? For call extensions, enable phone call conversions reporting to assess which campaigns, ad groups, and keywords are most effective at driving call conversions. Test time-specific (day, month, year, time of day, etc.)

Google 52

Google Grant Headline Tips 52

Bloomerang

FEBRUARY 1, 2023

They can give directly from their seats without disrupting conversation with one another. Hootsuite allows for a set-it-and-forget-it approach that frees up more time during your fundraising campaign for more face-to-face conversations with supporters and less time watching your computer screen. Outbid notifications.

Org 80

Org Raise Tools Help 80

Forum One

NOVEMBER 21, 2022

The new website also applies insights from usability testing to improve the experience of exploring community data to help individuals and families decide where to live, and exploring data to help community leaders and policymakers serve more of their residents. Pacific Science Center.

Award 46

Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

The new website also applies insights from usability testing to improve the experience of exploring community data to help individuals and families decide where to live, and exploring data to help community leaders and policymakers serve more of their residents. Pacific Science Center.

Award 46

Award Colorado Washington Children 46

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

Causes 52

Causes Data Profit Demographics 52

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Their experts will write and test ad copy to maximize your impressions and clicks.

Grant 52

Grant Google Management Guide 52

Forum One

NOVEMBER 1, 2022

As you think about 2023, ask yourself: “is our suite of digital tools and strategies best meeting our audiences’ needs and our organization’s goals? Necessary internal tools may include a CRM, analytics tools, CMS, survey tools, finance and accounting programs, internal collaboration tools, and others. The digital “back office”.

Digital 56

Digital Strategy Student Education 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2019

When we think about applying AI to philanthropy and fundraising, we have to ask this question: What data-based analytical tasks are not yet automated or could be done on a larger scale and that would free up time for the nonprofit staff to focus on the human interaction with the donor? The chatbot has to interact with the target audience.

Interaction 75

Interaction Africa Analytics Conversation 75

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 355

Google Grant Guide Nonprofit 355

Forum One

MAY 12, 2021

Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites. In the commercial sector, the primary goal of personalization is to increase conversions and drive sales. Why is personalization important?

Open Source 73

Open Source Personal Websites Open 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101