Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Marty Kearns has a diagnostic tool over in his Advocacy 2.0

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Analysis Social Network Social Media Network 104

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Once you know exactly what you want to achieve, glance over the tools and technology available to your organization. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

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Analysis Social Network Social Media Network 96

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Your story library: These are the stories that get people hooked on your mission.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? This framing captured the impact not only of the technology tools of their partners, required by certain funders, but also of the access to information for migrants, which would be measurable on an ongoing basis through surveys. How closely should they track those changes?

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Impact Management Organization Evaluation 120

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. Many of the tools organizations work closely with were built by different teams with different business models. Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating.

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Data Analysis Map Accessibility 65

The NonProfit Times

APRIL 18, 2024

Note: See all the Best Nonprofits To Work For stories in the 4/1 digital edition … [link] ** There are some surprises in the data from 2023 for this year’s The NonProfit Times ’ “Best Nonprofits To Work For.” We simplified things in the early days of the pandemic,” Herman said. “We

Data 52

Data Work Aggregator Attitude 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Passionate explaining of impact?

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Lesson Fundraising Digital Test 59

NTEN

OCTOBER 12, 2011

Data reports and personal snapshots are often generated separately, then placed side-by-side with the hope that the juxtaposition of hard metrics with an emotional picture and blurb will resonate with a wide range of people. In other words, data can tell a continuous story that is meaningful, dynamic, and actionable. and "to what ends?"

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Case Study Story Data Studies 68

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. According to Double the Donation’s list of prospect research software , this process uses tools like your donor database to identify potential donors who have the financial ability and personal interest to support your nonprofit. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

3rd Sector Labs

SEPTEMBER 4, 2014

Certainly fundraising data management isn’t as interesting as writing good copy, telling stories about your nonprofit’s successes, or chasing new potential donors. Check your reply cards, online forms and every other tool that you use to intake donor data. Are you using program outcomes data to tell better stories?

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Data Time Fundraising Retention 184

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.

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Marketing Hype Photography Measure 109

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. Credit to Steve MacLaughlin for that) Go read it and come back.

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Washington Metrics Facebook Donor 85

The Modern Nonprofit

OCTOBER 10, 2023

Compelling stories highlighting the campaign’s purpose can significantly motivate donations. Built-In Crowdfunding Tools Flipcause provides a wide array of built-in, user-friendly tools catered to help you manage your crowdfunding campaign.

Game 59

Game Fundraising Campaign Generation 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

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Analysis Reflection Experiment Time 50

Media Cause

APRIL 22, 2022

It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Whether you’re sharing an impact story or appealing to a supporter, include your call to action fairly early in the email. Define Your Goal + Have a Clear Call to Action.

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email Practice Marketing Test 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. At e-metrics, I shared a story about DoSomething.Org’s recent “Text Pregnancy Campaign ” for teens and how they used measurement.

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Data Change Boston Literacy 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. It is about how social media (and other digital tools I might add) help an organization move towards longer-term outcomes in their theory of change or articulated goals. Click to See Larger Version.

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Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Helps us move away from tool driven decisions to results.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We also identify a monthly theme to discuss in more in depth. We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Data Analysis.

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Summary Social Media Measure Media 94

EveryAction

APRIL 6, 2017

Marketing automation for nonprofits takes communications ingredients like the right audience segment, the best ask, compelling stories, and powerful calls-to-action and combines them to cook up smart, fruitful campaigns while you work on everything else. TCW: "How do you harness the power of social media with marketing automation?".

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Marketing Question Nonprofit Social Media 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. How to measure behavioral change.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Provides training and professional development for staff to learn how to use measurement tools. For the past month-and-a-half, I’ve been working organizing our data collection, storage, analysis, and dissemination efforts.

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share wisdom about their social media strategy or tools: Anyone Using Flowtown to track social behavior of people on their email lists ?

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Social Media Strategy Media Social 99

Amy Sample Ward

SEPTEMBER 15, 2009

NTEN’s gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools. Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking.

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NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. .  tags: blogging nptech ).    What a combination!  

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Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. There are specific metrics for specific platforms. As Kami Huyse points out, paid tools can be expensive, particularly for small nonprofits.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. I urge people to think of the chunks and then the tools. Connecting With New Colleagues. Theory and Practice.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

“ Here’s a few answers: To disseminate short stories that are unique to the fan page, as well as to link to articles on our websites. We are much more successful when the stories come with a blurb than when they are simply automated RSS-feeds. A Couple of Useful Tools To Streamline Workflow.

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Social Media Fun Experiment Media 104

NTEN

JULY 16, 2010

But how can you collect the data you need to tell your organization's stories -- and then make them compelling enough to cut through the noise? We'll talk through what metrics are possible to gather from commonly used types of software and discuss a framework to help you analyze what's likely to be useful to you.

Data 61

Data United States Metrics NTEN 61

Qgiv

JUNE 10, 2022

This means companies can track their return on investment with an array of measurement tools and metrics available online, and ultimately improve their conversion rate and quality of leads over time. For nonprofits there are free or discounted online tools like Canva and Shutterstock that can help you create social media-friendly ads.

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Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The steps include reading, commenting, and sharing stories of personal behavior change. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Source: grist.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2008

David Wilcox has been doing a lot of thinking about re-inventing membership organizations or associations given that one can connect and meet people who share their interests online more easily with social media tools. KM4Dev has a section devoted to Social Network Analysis process and tools. Her selection criteria.

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Summary Nptech Tag Tools 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

The day was designed as a one-day interactive strategy session in the morning and intensive mini-workshops on tools and tactics in the afternoon lead by a cadre of local social media specialists and experts. My Zoetica colleague, Kami Huyse , suggested a tool called rowfeeder. The Colorado Trust blog has notes here.).

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Reflection People Network Colorado 103

Connection Cafe

AUGUST 24, 2020

For decades, storied independent organizations like the Robert Wood Johnson Foundation and the W.K. Grantmaking is a powerful tool for hospitals to improve community health—one that more organizations should consider embracing. Communicate a clear story. Strategic Grantmaking Allows Hospitals To…. Healthcare is complicated.

Community 35

Community Grant Foundation Homeless 35

Connection Cafe

AUGUST 25, 2017

Allison : A good nonprofit website tells a story that leads the user on a journey where they’re offered the information they need, when they need it. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story.

Design 35

Design Websites Practice Philadelphia 35

Amy Sample Ward

JUNE 6, 2011

I’m talking to organization that have inspiring stories, are doing incredibly important work, and have very real opportunities for the community to join in action. Look first at your organizational metrics. They don’t focus on a dollar number, they focus on the women’s stories and communication all that they wish they could do.

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