Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. Click to see the larger image. I'm going to call it AMORE.

Analysis 50

Analysis Reflection Experiment Time 50

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites. 6: Use social media to close the loop between online and offline action.

Social Media 115

Social Media Media Social San Jose 115

Amy Sample Ward

SEPTEMBER 15, 2009

I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity! REGISTER HERE! The Format.

NTEN 105

NTEN Media eLearning Case Study 105

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights.

Tools 162

Tools Tech Map RSS 162

NTEN

JANUARY 4, 2011

Any giving that took place on sites that do not use the Network for Good platform or that were made offline are not included. What they do and don’t do has a big impact on donor relationships and the metrics we’ve uncovered. Analysis of cumulative online giving (i.e.,

Studies 95

Studies Donor Online Giving 95

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.”

Measure 97

Measure Policy Social Media Green 97

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. But listening to the community, to the news, to the larger conversation on and offline and identifying where the opportunities are.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 You should reach out to both audiences.

ROI 91

ROI Examples Results Social Media 91

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) To get started, let’s go over some of the types of metrics your nonprofits can track: Types of Data Analytics for Nonprofits.

Analytics 98

Analytics Data Metrics Rate 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

They’re convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Online numbers don’t always equate offline results. Crowdsourcing the Corporate/ Nonprofit Partnership.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Some strategies for offline/online engagement were discussed. One group look at the metrics in terms of the ladder of engagement - both short term and long term effects. Tags as a metric.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. But in many areas there will always be scope for offline delivery of a non-profit’s message. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

Stats 100

Stats Web Statistics NTEN 100

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Analyze key metrics in your database. Offline goals and campaigns. Then, use the engagement metrics and donor feedback you generate to promote the campaign to email subscribers. Phase 4: The Analysis Stage. Typical nonprofit conversion metrics include: Completed donations.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts. Select Your Tools.

Measure 115

Measure Learning Case Study Metrics 115

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Digital-first fundraising enables instant capture and analysis of donor data. Finally, develop dashboards and reports that will help you track your most important, frequently referred-to metrics.

Digital 95

Digital Marketing Fundraising Strategy 95

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data.

Fundraising 106

Fundraising Gift Digital Trend 106

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

Facebook 101

Facebook Network Metrics Nonprofit 101

Amy Sample Ward

FEBRUARY 24, 2011

We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. The magical kingdom in which offline and online worked together, where strategies that were proven in one place were re-imagined in new ones.

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. Is there an “offline” marketing push that you need to support/connect? by Beth Kanter.

Social Media 106

Social Media Map Strategy Media 106

Nonprofits Source

MARCH 21, 2018

72% of Pinners use Pinterest to decide what to buy offline. In this template you’ll learn how to: Establish your most important metrics. In it, you’ll learn how to develop: An action plan based on a current situation analysis. Perform competitive analysis and compare your efforts with what your competition is doing.

Social Media 109

Social Media Resource Marketing Media 109

sgEngage

APRIL 29, 2021

The analysis is based on a July – June fiscal year, covering the period of FY2016 through FY2020. Emerging best practices for conversion at organizations with strong conversion metrics: The largest source for conversion in FY2020 was digital efforts with the most growth in email and digital ads. Telemarketing and direct mail followed.

Retention 48

Retention Gift Rate Conversation 48

Everyaction

OCTOBER 9, 2017

From online fundraisers, whether that’s email or social, to offline fundraising - including canvassing, direct mail, telemarketing or events. By having access to all of your data, your reporting and analysis is so much more powerful. So, who should be using these tools? We can work with them.

Develop 41

Develop Tools Work Fundraising 41

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

The campaign has an offline component, encouraging the audience to set up “ Girl Up Clubs ” where some of the activities include connecting and having conversations with girls clubs in different parts of the world. One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter.

Policy 103

Policy Social Media International News 103

Achieve

MARCH 17, 2023

Reflect On Your Nonprofit’s Audience There are a variety of online and offline channels you can incorporate into your marketing plan, from text messaging campaigns to direct mail. Monitor metrics. To help your organization figure out what combination of strategies works best for your audience, you’ll need to monitor metrics.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 82

Statistics Trend Benchmark Blackbaud 82