Bloomerang

DECEMBER 1, 2021

I recently presented two academic research papers as part of my graduate studies. Then we recorded key metrics from their IRS Form 990s from 2016-2018. We then ran the following studies using this data. Study 1: How sad is your mission statement? Study 2: Who do nonprofits serve?

Analysis 128

Analysis Language Research Statistics 128

Connection Cafe

MARCH 30, 2021

The Blackbaud Peer-to-Peer Fundraising Study is making its eleventh highly anticipated appearance on the desks of peer-to-peer (P2P) fundraisers everywhere. The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020.

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a set of averages, trends, and key metrics. And we provide analysis that helps put all of that into context and guide decision-making. Read time: 2 minutes.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Be sure to sign our consent form to secure your spot!

Benchmark 75

Benchmark Studies Analysis Trend 75

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Benchmarking Study by Devon Smith. A benchmarking process can help.

Benchmark 96

Benchmark Social Media Measure Results 96

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). Across the board within the 2021 study, which evaluated employee attitudes during 2020, the data revealed high-water marks in employee satisfaction. Then it was turbocharged.”

Data 52

Data Work Aggregator Attitude 52

.orgSource

MARCH 6, 2023

ENA brings objectivity to the process by using the net promoter score as a tool to measure success. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Stay tuned for Sharon’s analysis of the dialogue.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Here’s how we think about impact management at Salesforce: Impact management combines elements of: Impact measurement.

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. applications resulted in severe backlash, and is now a case study on the infamous punk'd list. . Measuring Success Measuring of this investment should be dependent on a few KPIs. .

Contest 94

Contest Analysis Track Impact 94

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study.

Benchmark 18

Benchmark Studies Analysis Metrics 18

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139

Rate San Diego Open Benchmark 139

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. What’s working? What’s not working? Is it engaging?

Marketing 69

Marketing Guide Metrics Nonprofit 69

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The deepest layer is the Dashboard itself—embraced by researchers and policymakers who use the platform to its full capacity, running analysis and downloading multiple data sets. Know your audience.

Story 66

Story Data Storytelling Lesson 66

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. Take this example comparing nonprofits performance in pinerest.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 102

Social Media Results Data Learning 102

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. After your virtual auction , study your engagement data and revenue totals.

Virtual 67

Virtual Build Stream Software 67

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Connie Reece shared some insights in this interview and you find more links to case studies and post campaign reflections here. What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence. The experiment was to test Twitter's speed.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Some definitions they used in the study: " House Social Network " refers to a socialnetworking community built on a nonprofit's own web site. " Commercial Social Network " An online community platform owned and operated by a corporation such as Facebook. Research Studies of Nonprofit and Social Media Adoption Overbook Foundation Web 2.0

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook. Experiment, Measure, Learn, and Revise. John Hadyon suggests not calling it posting, but planting seeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.     Our session is on the social media metrics track and one of a few that are geared for nonprofit folks.

Digg 88

Digg ROI Twitter Slides 88

Connection Cafe

JUNE 5, 2017

That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Obtrusive observation of people’s behavior—behavior that is deliberately prompted—means that the subject knows they are being studied and measured. Mayo’s findings did not put an end to such studies.

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

He said that strategic plan is more wishful thinking compared to a business plan that chocked with analysis. Business plans are not difficult to measure and the process is a discipline process of asking questions. How will they measure success? So, articulated success metrics for a networked strategy is also important.

Review 106

Review Business Nonprofit Measure 106

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

It would be useful to have a landscape study of who is doing what in terms of using social media ambient data in the nonprofit and philanthropy sectors. We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. Disaster work.

Social Media 100

Social Media Channel Data Media 100

Connection Cafe

MAY 23, 2017

Read the post below about how to measure your reach, and then join our training on how to boost it: Social Media for Social Justice: How to inspire and be seen . In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . M+R wants to help you!

Facebook 32

Facebook Benchmark Social Media Studies 32