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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! UA used “cookie-based” tracking that allowed the platform to record web activity on the site during a user’s session on the site.

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? Your donation platform can help you distinguish one donation from another. Your donation platform can help you distinguish one donation from another.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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How to Fundraise with AI for Nonprofits

Qgiv

However, there’s one crucial thing to remember when using AI: don’t input any sensitive information into public AI platforms! Some fundraising software, such as Qgiv and DonorSearch, offer AI tools to help you with your fundraising strategy without leaving their platform. Other chatbot AI. AI-enhanced editing tools.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year.

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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Implement donor retention strategies: Uncover insights on retention rates to strengthen donor loyalty and reduce donor attrition. Key reporting features The most impactful reports encompass a variety of aspects, from donation trends to donor retention. A good vendor will help you with all aspects of the transfer.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

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