Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2014

Earlier this month I was lucky enough to attend the CATechFest in LA designed and expertly facilitated by Aspiration. We had a wide ranging conversations about how to apply network mapping and visualization and debated about its use as a measurement technique vs strategy tool. You can do a whole network analysis.

Technique 116

Technique Network Tools Map 116

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Create audience personas based on shared characteristics such as age, interests, and communication preferences. Craft a conversion journey. Evaluate past fundraising and acquisition campaigns.

Fund 52

Fund Donor Strategy Search 52

Saleforce Nonprofit

JANUARY 20, 2022

As a result, educators have an important opportunity to harness and facilitate this passion by connecting students to the global citizen science community. Our commitment to the community and students of Davos, to climate action education, and to driving the conversation around stakeholder economy globally is stronger than ever.

Voice 98

Voice Global Charlotte Switzerland 98

Deborah Elizabeth Finn

JANUARY 28, 2018

We refrained from taking photos, because we wanted to foster an atmosphere of candor and comfort as grantors and grantees engaged in conversation about a difficult topic. World class facilitation and guidance was provided by Essential Partners, with the revered Dave Joseph serving as facilitator-in-chief. My Recommendations.

Evaluation 52

Evaluation Grant Data Boston 52

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. When sharing content or announcements on social media, include a link redirecting your followers to your online donation page. Select a cost-effective online donation platform that meets your specific requirements.

Websites 52

Websites Calendar Registration Nonprofit 52

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. Do you know what social media posts they like or share? You may boost your average donation size or conversation rates by a remarkable percentage. . Mastering relevant content marketing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

Real time analysis is not useful because it is drive by analysis. Using unstructured qualitative data alone is pretty stupid unless you bring intelligence analysis, link to a quantitative analysis and link it back to decisions. The synthesis – in the form of a presentation is shared with partners and more broadly.

Story 121

Story Data Analysis Measure 121

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Share enthusiastic endorsements from recognizable opinion leaders, celebrities, or experts. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. Understanding: Methods for Analyzing Challenges and Opportunities.

Design 128

Design Strategy Digital Technique 128

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 18, 2012

GEO’s 2012 National Conference shares a range of perspectives and new ideas for smarter grantmaking that leads to better results and presents opportunities for participants to learn from the wisdom and experience of their peers. I had the opportunity to facilitate a table conversation about capacity building in transition.

Foundation 95

Foundation Build Seattle Conference 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They shared the story of one of their YouTube videos getting 1.5 Neff (@daveiam) March 11, 2013.

Measure 98

Measure Data Facilitation Teen 98

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Did retargeted ads see more conversions than direct mail solicitors? Payment facilitators.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Connection Cafe

MARCH 6, 2020

First up is Colleen Dilenschneider, the Chief Market Engagement Officer for IMPACTS, a global leader in predictive market intelligence and related technologies, and the publisher of one of our team’s favorite websites, Know Your Own Bone , which shares data and analysis about how cultural audiences think and behave.

Arts 47

Arts Culture Celebrate International 47

Bloomerang

JUNE 21, 2021

If it won’t inspire them to share their love of your mission with family and friends, rethink this strategy. . Competing calls to action can result in “ analysis paralysis , ” resulting in no decision. And it’s the best way I know to convey to non-development staff how important their role is in facilitating philanthropy.

Experiment 87

Experiment Donor Strategy Philanthropy 87

sgEngage

MAY 12, 2023

Work with virtual auction software that allows you to easily manage an item database and compile a complete item catalog that can be shared with bidders. Whatever the context of your online fundraising event, you’ll need livestreaming software to facilitate any live segments of your virtual auction. Mobile bidding tools. Social media.

Virtual 67

Virtual Build Stream Software 67

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2016

Note from Beth: At this year’s Nonprofit Technology Conference, I was lucky to co-design and facilitate a session on technology training with colleagues John Kenyon, Cindy Leonard and Jeanne Allen. Cindy and Jeanne wrote this great reflection of what we learned and how we facilitated this very interactive session.

Training 59

Training Train Design Tech 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. There may be someone in another department who is a data nerd with expert excel or data analysis skills. Ask around. Or ask around for consultants that your colleagues have used.

Data 107

Data Help Measure Analysis 107

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. View more presentations from Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Urges nonprofits to focus on sharing and using basic information about who they are, what they’re doing and what’s happening, before tackling big data. I got to facilitate a deep dive with a dozen folks and here are the takeaways from the discussion. Do you need sentiment analysis? Harvard Business Review, March 2013.

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

” Well, here is are some ways to find some data nerds to help you with your measurement and analysis: 1. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

Data 109

Data Help Measure Analysis 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

The primary function of a Content Management System—making it easy for non-technical staff to update content—helps facilitate constituent interaction by helping your nonprofit better attract and engage visitors to its website.

Websites 104

Websites Social Facilitation RSS 104

NTEN

JUNE 13, 2014

In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions. To get a jump-start on conversations for LCS, we asked Matt a few questions, shared below.

Measure 96

Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2015

I was thrilled to work with the Brainerd Foundation staff to help design and facilitate a design lab using techniques based on Luma Institute methods earlier this month. Here’s what I learned about the facilitating design thinking processes: What Is A Design Lab? Understanding: Landscape and Opportunity Analysis.

Design 50

Design Strategy Facilitation Advocacy 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

6: Social Media Can and Should be Measured: This principle is about incorporating the discipline of measurement into your approach and to go beyond just measuring “coverage&# but also measure conversation and communities. Geoff Livingston has a good post about the problems with this – using influence as the metric.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2012

The instructor’s role should be to facilitate this understanding for their students, not dump content on them. And the resulting graph is the analysis of 1200 students. This gave me an excuse to look at different types of peer learning exercises and facilitation techniques. Illustration by Beth Kanter.

Experiment 116

Experiment Learning Create Exercise 116

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating peer exchange groups on measuring the networked nonprofit with 60 grantees. Does a lot of &# drive by&# analysis, but no monthly review of trends.

Results 95

Results Data Charlotte Measure 95

NTEN

OCTOBER 12, 2011

Real time analysis is not useful because it is drive-by analysis. I shared this on Twitter and the conversation brought out some interesting points that I curated in “Storify,” a story telling tool. There are lots of debates in the amazing world of measurement and learning: The only valid data is quantitative data.

Story 74

Story Data Analysis Structure 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 20, 2009

It is also a Twitter term that describes a keyword, prefixed by that symbol, that helps people track conversations on Twitter. It also makes it easy for attendees to follow the conversation thread and participate whether they are or in the room or following from afar. Photo by Mansikka. What is a #HashTag?

Twitter 95

Twitter Foundation Effective San Diego 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2016

For the past few years, I’ve been facilitating a peer learning group with a small cohort of grantees , all community foundations, hosting Giving Days in their communities using the Giving Day Playbook. Kivi Leroux Miller has challenged everyone to continue the conversation so we can learn. It’s complicated.

America 50

America San Antonio Local Philanthropy 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. There are people who just want an expert on the stage to share their wisdom.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Connection Cafe

JUNE 5, 2017

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis.

Content 41

Content Social Media Analysis Issue 41

Connection Cafe

AUGUST 28, 2018

This topic has been of keen interest to me for many years now, and I am pleased to share my latest thoughts on it, as well as related issues in fund development. First, I want to focus on a concept I frequently share in my conference presentations as well as my consulting engagements with clients.

Giving 21

Giving Analysis Gift Analytics 21

Bloomerang

AUGUST 30, 2023

Types of fundraising software to consider When you think about fundraising software, you probably first think of online donation platforms that allow nonprofits to facilitate online gifts. You should be able to easily share the page using social media and email to get the word out. Does the software vendor share our priorities?

Software 87

Software Guide Fundraising Platform 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2010

Last week, I had the pleasure of facilitating a Networked Nonprofit and Social Media workshop at the Independent Sector Annual Conference “ Forging A Stronger Future Together &# in Atlanta. Interesting to discover a line from the book, “Social Media is a contact sport, not a spectator sport&# was a conversation driver.

Blackbaud 93

Blackbaud Conference Reflection Atlanta 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates.

Content 101

Content Measure Organization Strategy 101