Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Qgiv

OCTOBER 21, 2021

The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. If you haven’t evaluated your CRM or cleaned up your data recently, doing so can make a major difference in your capability to engage donors. Use a fundraising dashboard to visualize data analytics. Segment your email lists. Leverage social media engagement data.

Platform 52

Platform Donor Online Social Media 52

DNL OmniMedia

APRIL 1, 2024

Instead of manually consolidating data from across sources, you can instead have it all stored and standardized in one place to streamline analysis and interpretation. The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. Is Data Warehousing Right for Your Nonprofit?

Data 52

Data Guide Proposal Nonprofit 52

Gyrus

MAY 12, 2016

Usage of videos, podcasts, micro-blogs, diagrams, images, questions, and quizzes not only helps in increasing the participation and completion rate of training courses but also engages the learners in a better way. Data Analytics. Such insights help organizations to create their training courses in a personalized and targeted way.

Online Learning 56

Online Learning Trend Learning Online 56

Connection Cafe

OCTOBER 27, 2020

Amid the impact of the pandemic, most nonprofits are re-evaluating many of their fundraising strategies. With some analysis – and a little bit of love – you can identify and engage your most valuable supporters. Bring in additional insights and analytics to better understand these supporters. Use the Data.

Database 33

Database Ideas Analysis Gift 33

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Evaluate telethons and phone banks – what makes people donate on the spot? Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% Evaluate peer organizations to identify your peers’ strengths and weaknesses, compare them to yours, and find opportunities to differentiate your organization. Conducting a marketing opportunity analysis. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. Using all of the information you captured during the content audit, you can evaluate your content’s quality. Many organizations didn’t know how to approach this.

Content 83

Content Strategy Question Calendar 83

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. We brainstormed a few: Real-Time evaluation of communications strategy for a nonprofit or foundation. Disaster work.

Social Media 100

Social Media Channel Data Media 100

Forum One

SEPTEMBER 7, 2021

Whether the visitor is known or unknown, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. Creating a personalization plan. Personalization is key to standing out in an increasingly crowded digital media environment.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

JULY 9, 2015

Let’s identify the type of data analytics we discussed & how they can help your organization: How to use your CRM data to analyze trends in gift history, affiliations, connections, etc. Step 1: Find the right suite of data analytics products and services! But is it just another buzzword? What does big data mean?

San Diego 20

San Diego Data Benefit Analytics 20

DNL OmniMedia

FEBRUARY 11, 2021

Have you allocated enough funding to support the stewardship efforts that have had the highest rate of success in the past? Real-time analysis of every data point associated with your major gift program can be a hassle. You can then recreate that successful path for future prospects. A realistic budget needed to achieve your goals.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

JULY 11, 2013

They share best practices in online campaigning as well as concrete data and analysis from their A/B testing. Idealware: I consider Idealware the Consumer Reports for the nonprofit community when it comes to evaluating and rating nonprofit products and technology.

Resource 72

Resource India Case Study Nonprofit 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. I think engagement metrics are far more useful for evaluating reader interest. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking.

Metrics 81

Metrics Social Media Strategy RSS 81

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Over the dozen or so years we have been doing event fundraising online, results analysis has revealed statistics that correlate to fundraising success.

Metrics 42

Metrics Benchmark Fundraising Stats 42

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. Please rate on a 1 – 10 scale, with 1 being unlikely and 10 being highly likely. Let’s get started.

Research 52

Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. They use data visualization techniques to report the data analysis but also to reflect on best practices culled from the data.

Culture 115

Culture Data Measure Social Media 115

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics. What’s new in GA4?

Analytics 46

Analytics Google Organization Metrics 46

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. Improved Reporting: Many CSR software platforms offer robust reporting and analytics. This can reduce the time and effort required to manage CSR initiatives.

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

You need to take a reiterative approach - look at the results and evaluate and improve. If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site.

Adwords 69

Adwords Google Game Campaign 69

Connection Cafe

JANUARY 29, 2020

For instance, if your organization wants to lower its rate of donor churn , you might invest in a new strategy for surveying donors and then using those insights to refine your engagement efforts. Some typical reasons include: If your organization is undertaking a large new strategic initiative.

Tech 42

Tech Develop Strategy Guide 42

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. I advise using Google Analytics to determine the browsers and devices visitors are using to view their site, make donations, or read newsletters. The metrics should follow those goals.

Design 35

Design Websites Practice Philadelphia 35

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. It also involves careful analysis and upkeep of your donors’ data. Effective donor management is crucial for nonprofits.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis. The number 52 also represents some other goals: .

Goal 50

Goal ROI Wiki Metrics 50

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Then, doublecheck that you’ve got a solid infrastructure in place to collect that data and report it to your CRM for further analysis. Generate ratings on app stores ASAP. Let’s dive in. Stage 1: Pre-Launch.

Effective 52

Effective Marketing Press Review 52

Nonprofits Source

JULY 27, 2017

Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. To do this, start by analyzing your search analytics in Google Search Console. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools.

Marketing 88

Marketing Strategy Online Chapter 88

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. During The Identification Stage, the goal is to evaluate your current digital marketing strategy (if any) and discover areas for improvement. Your donor database is useful at this stage for segmenting your mailing lists, which can then boost open rates and click-through rates to your website.

Digital 98

Digital Strategy Create Phase 98

Connection Cafe

JANUARY 28, 2021

In addition to including analytics data, you’ll also want to note the purpose of the content and what it supports. Looking at all these factors will ultimately help you identify and update content that will assist you to improve SEO, increase engagement and improve conversion rates.

Content 49

Content Web Podcast Analysis 49

Nonprofits Source

JULY 27, 2017

Evaluate Current Keyword Ranking Opportunities. Before diving into new keywords you want to first evaluate your current rankings to uncover opportunities. To do this, start by analyzing your search analytics in Google Search Console. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools.

Content 45

Content Examples Marketing Strategy 45

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. I pick out all posts that score a perfect 10.

Measure 95

Measure Tips Metrics Bookmarking 95

Everyaction

OCTOBER 5, 2016

Impact Convergence 2016 brings together leaders, practitioners, and professionals from around the globe who are interested in impact and evaluation. From effective streamlining to data analysis and knowledge management, grants managers are doing the work that defines grantmaking. Social Value International / Atlanta, GA / $225.

Conference 111

Conference Calendar DC Washington 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too.

Metrics 56

Metrics Social Media Media ROI 56

Achieve

JULY 23, 2017

Tired of high email bounce rates? On the website side, make sure you have a program like Google Analytics in place and built out to track goals, conversions, donations and more. Start your year-end fundraising prep in August with a few simple steps. Clean up your data. Lists plagued by duplicate or outdated entries?

Campaign 52

Campaign Channel Mail Contact 52

NTEN

MARCH 1, 2011

The fastest and easiest way to do this is with Excel Geocoder , an excellent, free tool from Juice Analytics. Contrary to most nonprofit tech stories, this one does not end with you hiring an expert consultant at some exorbitant hourly rate. He leads the Council’s GIS mapping team, research, evaluation and tech work.

Tools 96

Tools Map Photography PDF 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Conversation Rate (measuring success in a social medium). But the stats.

Measure 50

Measure Social Media Tools Technorati 50