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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! We’ll wait. Ok, back with us?

professionals

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Ease of use : The best dashboards are easy to use, even for those who don’t have a lot of experience with data.

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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

Neglecting Month-to-Month Financial Comparisons Month-to-month comparisons are crucial for detecting trends, anomalies, and areas of concern in your financial activities. Skipping this analysis can lead to missed opportunities for adjustment and improvement, potentially causing long-term financial issues.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

If using these new technologies effectively, nonprofit professionals can speed up their ability to build relationships with supporters, analyze donor data , and create sustainable fundraising plans. Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts.

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What 2020 year-end fundraising can tell us about 2021 

M+R

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Just look at these :heart-eyes: .

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Top Lessons from GivingTuesday 2023

Neon CRM

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. With that in mind, it’s important to base strategic fundraising and communication decisions on real data, not anecdotal evidence.

Lesson 52