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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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Analytics Dashboards: Which tool is Right For Your Nonprofit? 

Whole Whale

There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . About Company : Created by Google started out as part of the enterprise Google Analytics 360 suite. Website : [link].

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Statement of Activities: Common Mistakes and How to Avoid Them

sgEngage

Neglecting Month-to-Month Financial Comparisons Month-to-month comparisons are crucial for detecting trends, anomalies, and areas of concern in your financial activities. Skipping this analysis can lead to missed opportunities for adjustment and improvement, potentially causing long-term financial issues.

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Drupal security, and other CMS Report comments

Zen and the Art of Nonprofit Technology

Making apples-to-apples comparisons of these systems was one of the most difficult analytical tasks I’ve taken on in a while (and, actually much of the heavy lifting of designing the analysis was done by Laura Quinn), and until you attempt such a thing, please be somewhat tempered in your complaints about it.

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Nonprofit Marketing: How Technologies Will Change the Future

Nonprofits Source

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. AI tools are able to take an omnichannel approach to donor analysis. This ensures donation requests remain within reason of each donor’s capacity to give while steadily increasing their value.

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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. And boy, were there some outliers this year.

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Top Lessons from GivingTuesday 2023

Neon CRM

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. Using generative language artificial intelligence tools, we performed an emotional sentiment analysis of 1,177 subject lines sent out on GivingTuesday.

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