The Art of People Powered Storytelling Through Social Media


Petri Darby is the Director of Brand Marketing & Digital Strategy at Make-A-Wish Foundation of America. Social Media Video Series #nptech Make-a-Wish Foundation of America Non-Profit Non-profit marketing Petri Darby social media Social Media Strategy

Give Local America: Getting People Excited About Giving Days

Beth's Blog: How Nonprofits Can Use Social Media

Several community foundations will be part of Give Local America , a campaign that encourages and supports local philanthropy and the 100th anniversary of community foundations in the US and the vital role they play. Getting People Excited About Giving Days by Guest Post by Marika Lynch.

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Trending Sources

Give Local America Disaster Offers Lessons for Next Time

Beth's Blog: How Nonprofits Can Use Social Media

Also, if you have not read it, Kivi Leroux-Miller has written a stellar piece called “ The Heroes and Villains of Give Local America Story. “ Give Local America Disaster Offers Lessons for Next Time – Guest Post by Peter Panepento.

Ahead of Give Local America, 7 trends in Giving Days

Beth's Blog: How Nonprofits Can Use Social Media

With the clock ticking for Give Local America on May 5, community foundations and others are finalizing plans for this national day of online giving. Source: GiveMN A school principal rides a zipline as a way to bring attention to Give to the Max Day in Minnesota.

How Baltimore Became the Most Generous City in America on Giving Tuesday

Connection Cafe

You see, Jamie is one of those people who heard about Giving Tuesday early on, and from the beginning it resonated with her. They created the BMore Gives More campaign and set out to become the most generous city in America. Giving means different things to different people.

How “Give Local America” Raised Over $51 Million In 24 Hours

John Haydon

Give Local America (Tuesday, May 6, 2014) raised over $51,641,978.98 Give Local America ‘s goals are to generate significant philanthropy outside of the traditional giving season with a focus on supporting local communities and local organizations. We anticipate Give Local America is going to be an annual event, and we want to see a strong foundation built. How are you using content to engage people in the campaign?

Iraq and Afghanistan Veterans of America spread #GoSilent across the web for Memorial Day

Amy Sample Ward

Just before noon, I decided to go online and see what those in my networks were sharing from their own celebrations or reflections, and immediately found the #GoSilent campaign from Iraq and Afghanistan Veterans of America (IAVA).

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Most Generous Cities in America

Connection Cafe

Average gift, donations per 1,000 people, total amount donated per city and number of donations all increased in 2010 compared to 2009. Author: Cheryl Black. How generous is your city? Check out the cities that made the top 10 for most generous online. Alexandria, VA. Cambridge, MA. Arlington, VA. Seattle, WA. Washington, DC. Berkeley, CA. Louis, MO. San Francisco, CA. Ann Arbor, MI. Minneapolis, MN.

ITWorks & SAP America: Connecting Young Adults To Bright Futures


14 students from the ITWorks program in the Philadelphia area visited SAP America last week for Career Day this year. When they can meet the people, their lives change. Meeting people in the field who are willing to help them, and who want them to succeed, changes their outlook on life.

A Project Management Lesson from Captain America


Yes, it's been a year since the movie Captain America: The First Avenger came out, but, just in case you are late watching it, there are spoilers ahead. I was re-watching Captain America recently, and I noticed a great story about good project management. They don't send him to the front lines to win the war or even have scientists examine him, but they instead send Captain America on a tour to sell war bonds.

Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America


M+R Strategic Services has been working with Oxfam America, an international relief organization, since 2002. Nonprofits always wonder whether they should talk about their cause in a negative (“This problem is really bad and tons of people are dying!”)

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Ken Goldstein On People, Products And Profits

Eric Jacobsen Blog

In a short 144 pages, Ken Goldstein delivers an enjoyable and powerful business parable with timeless lessons on how to have repeat success by concentrating on three essentials - People, Products, and Profits – in that order. Look for people who push themselves.

Portraits of the People: Northeast America and Sandy


Sometimes it helps to see the people impacted by disaster--the personal stories. They bring into sharp relief the assets that bring resilience, and the spirit of nearly all people to help one another.

To Strengthen Democracy in America, Think Tech

Tech Soup Blog

Digital Service, the creation of online digital movements engaging millions of active participants, and the provision of timely voter registration and polling place information to tens of millions of people.

Getting People In the Door: Design Tips from the Retail World

Museum 2.0

But we have a lot to learn from how retailers attract and encourage people to enter in the first place. What followed was a fascinating assortment of statistics and tidbits about how design influences how people shop. People like to walk in a loop. Are museum visitors "customers?"

America’s Giving Challenge 2009 Assessment and Reflection Paper

Beth's Blog: How Nonprofits Can Use Social Media

Allison Fine and I have completed the assessment and reflection paper for 2009 America’s Giving Challenge for the Case Foundation.

Working America Drives Local Action with Targeted Text Messages

Mobile Commons

Working America is a national organization that represents working families on a wide variety of issues. So Working America uses locally targeted mobile outreach to make sure they’re sending their messages to only the people who care about them. To fight the bill, Working America texted just their Michigan constituents. At a recent pizza party in Denver, Colorado, Working America members got a chance to meet like-minded activists and share ideas.

Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I flew back from DC last night on Virgin America. They permitted the use of cell phones, so I tweeted that even if you are delayed, it's a pleasant experience on Virgin America. A connection between people is called link.

Free Office 365 Roadshow Events Are Coming to America

Tech Soup Blog

Office 365 Roadshows Coming to America. One of our Edinburgh, Scotland roadshow attendees told us: “A significant benefit of the day, which I had not expected was being able to meet and speak to people from other small charities.

3 Secrets for Converting Volunteers to Donors

John Haydon

The latest release of Volunteering and Civic Life in America shows that volunteers are almost twice as likely to donate to charity as non-volunteers. Your People

Help People in Your Community Live Healthier Lifestyles with a Text Message Campaign

Mobile Commons

This post was originally published on the Campaign For America’s Health Centers’ blog. We can help you get reliable information straight into people’s pockets – and start helping your communities live healthier lifestyles.

How Online Work Can Save America

Tech Soup Blog

Specifically, she focused on its potential to provide incomes to poor people in both rich and poor countries. In her piece How Online Work Can Save America , Leila Chirayath Janah talks about her work with Samasource , which employs people living in poverty in developing countries to do online "microwork" for companies like and Intuit. It is cloud-based work, which can be done anywhere where people can access the Internet.

The Nonprofit Weekly Roundup: Marketing Magic Bullet, Burrito Principle, and npEngage Magazine

Connection Cafe

This issue features the ways in which both Wreaths Across America and BuildOn are setting new standards for mission advancement, guidance from Fundraising Coach Marc Pitman on filling the gaps in the nonprofit industry, and advice from Ryan Scapellato on how to gauge constituent loyalty.

America’s Giving Challenge 2009

Robert Weiner

The latest round of the America's Giving Challenge is on. This is a national competition to encourage people to use their personal and social networks to help win cash for their favorite nonprofit. The Giving Challenge is not focused on how much money you can raise, but on how successful you are at getting people to donate to your cause.

Support for our fallen is down. I’m not driving a semi, but I’m joining the parade.

Connection Cafe

On Saturday, the week-long journey will culminate at Arlington in honor of National Wreaths Across America Day. The Beginning of Wreaths Across America. We realized it’s not enough to just say that x amount of people died in a war. million, all with a staff of only six people.

February 11 Is National 2-1-1 Day!


3 Today, VisionLink would like to share our gratitude towards all 2-1-1’s across North America and the qualified call specialists, the backbone of 2-1-1. 2-1-1 is confidential and helps people across North America find the local resources they need.

Encouraging Generosity On Social Networks: Assessing America's Giving Challenge and Reflections from Craigslist Nonprofit Bootcamp

Beth's Blog: How Nonprofits Can Use Social Media

Of note, I wanted to let you know that the reflection paper about America's Giving Challenge from the Case Foundation has been published ( Allison Fine and I were the co-authors.) america giving challenge clbc09 fundraising2.0

The 2009 America's Giving Challenge


In 2007-2008 America’s Giving Challenge encouraged 70,000 individuals to help raise more than $1.8 With the explosion of social media, America’s Giving Challenge hopes to get even more people involved this year and raise a lot more money for nonprofits. Do you have tips on how to win online challenges like the America’s Giving Challenge? million for nonprofit organizations.

Will mobile really move people?

Connection Cafe

He followed that with a truism about nonprofits we should never forget - you have a compelling story to tell and impassioned people that support you. HRC has had great success with integrating Convio and MobileCommons to use text/mobile messaging to move people.

6 Twitter Tactics for Busy Nonprofits

John Haydon

Feeding America uses Twitter to encourage people to act in the fight to end hunger. In the tweet below, they want you to ask your senator to sponsor the Hunger Free Summer for Kids Act of 2015.

America's Giving Challenge: Bloggers Campaign Roundup

Beth's Blog: How Nonprofits Can Use Social Media

I launched a bloggers campaign as part of the Sharing Foundation's America Giving Challenge. I turned to one of my favorite nonprofit marketing bloggers and colleagues, Marc Sirkin , for some advice and help with the America's Giving Challenge for the Sharing Foundation.

Daily DoGooder: Invisible People

See What's Out There

Change the world, one video at a time.Invisible People | 2:55 In this video Mark Horvath, tireless homelessness advocate, Twitteratti and YouTube celebrity, introduces us to, which uses social media to raise awareness and call to act on homelessness in America.

America's Giving Challenge 2009

Tech Soup Blog

The latest round of the America's Giving Challenge is on. This is a national competition to encourage people to use their personal and social networks to help win cash for their favorite nonprofit. The Giving Challenge is not focused on how much money you can raise, but on how successful you are at getting people to donate to your cause.

Working America Helps Voters Report Problems with Mobile Messaging

Mobile Commons

Here’s a great example of how a text message campaign can encourage supporters to become reporters – informing people about important developments right as they happen. Working America is concerned that the law may have a negative effect on voter turnout, since 11% of Americans don’t have the kind of ID required by the law. First, just by appearing on people’s phones, it raised voter awareness about the ID law.

Awesome Association Marcomm Jobs – Week of July 24


The ideal candidate will have strong writing and editing skills, experience leading communications and social media campaigns, a firm understanding of the digital media landscape and a passion for connecting people.

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My Strategy for America's Giving Challenge: Need Your Feedback!

Beth's Blog: How Nonprofits Can Use Social Media

I'll also be asking people to donate (minimum $10), ask their friends and networks to donate, and help me promote this cause. But for this one, I want to use it in a strategic way to energize or as a net to pull in new people. Here's my initial thinking. I need your help.

Jewish Federations of North America Use Text-to-Pledge to Raise Thousands of Dollars in a Crisis

Mobile Commons

But when most people think about mobile giving, they think of text-to-give. The Jewish Federations of North America recently launched a fundraising campaign using “text-to-pledge” – and raised thousands of dollars in response.

Anything to Be Learned from America’s Most Generous Cities Online?

Connection Cafe

They also point to trends and issues that are often of interest to people. But, arguably the most important take away from the list of most generous cities is: If you are a nonprofit in one of these cities you need to make sure that you are providing a quality online experience for donors and prospects to make sure that you are engaging people in online giving. You can also compare the data to the Forbes List of America's Most Wired Cities to see how the rankings stack-up.

America’s Giving Challenge Gets Another $75,000 To Give Away

See What's Out There

America’s Giving Challenge is an amazing program from The Case Foundation that See3 had the opportunity to support this year. It is a program that encourages nonprofits, large and small, to use the web to engage people in their work, and to encourage small donations. Check it out right now at America’s Giving Challenge. Kellogg Foundation Grant to America’s Giving Challenge Significantly Increases Number of Overall and Daily Awards Offered to Nonprofit Causes.

Guest Post by Seema Rao: How Museums Can Resist Racism and Oppression

Museum 2.0

Monday morning, after such wonderful experiences with people from around the world in the cossetted kooky culture of Santa Cruz, I had hoped to create a blog post from my MuseumCamp notes. There are those who fear more people at the table will mean less space for them.

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