Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2012

These local giving days focus more a community approach and help nonprofits build capacity in fundraising on all channels, while also promoting the idea of a Giving Day in the local community or geographic area. Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family.

Giving 104

Giving Minnesota Social Media Offline 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Dan is the Digital Marketing Manager for Feeding America where he oversees the execution of their external digital strategy which includes social media. Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page.

Feeds 102

Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. (Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ).

Measure 98

Measure NTEN Social Media Metrics 98

NTEN

NOVEMBER 12, 2012

This Community Engagement Manager position offers the right individual the opportunity to play a crucial role in supporting the NTEN community to connect, learn, and change both on and offline. S/he will also support NTEN’s 501 Tech Club program by coordinating with 501 Tech Club leaders across North America.

NTEN 83

NTEN Community North America Technology 83

Care2

AUGUST 23, 2011

Get every little detail of how Planned Parenthood Federation of America turned the most significant funding attack in its history into a movement-building moment with a fast-moving, multifaceted online campaign. Want to learn how an organization turns crisis into opportunity?

San Francisco 54

San Francisco Cisco America United States 54

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0 Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I used David Hood as an example. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

My latest project is called @home , which explores homelessness in America through the story of Mark Horvath (aka @hardlynormal on Twitter). We believe that we are out in front of a growing movement to tell stories across channels and platforms — not as a novelty, but as a necessity forriel upping our impact and reaching a wider audience.

Change 104

Change New Zealand Homeless Australia 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

This year, we asked school principals to don super hero costumes and ride the new indoor zip line at the Mall of America. The basics of it include strong media relations efforts, a media trade program, strategic communications through our own robust channels and active outreach to organizations.

Minnesota 131

Minnesota Donation Giving Adwords 131

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

NTEN

NOVEMBER 12, 2012

This Community Engagement Manager position offers the right individual the opportunity to play a crucial role in supporting the NTEN community to connect, learn, and change both on and offline. S/he will also support NTEN’s 501 Tech Club program by coordinating with 501 Tech Club leaders across North America.

NTEN 56

NTEN Community Technology North America 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

Earlier this week, I flew across the country (thanks Virgin America !) I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). Networking: Weaving Online and Offline, Strong Ties and Weak Ties. Weak Tie/Strong Tie Ice Breaker.

Boston 95

Boston Network Story Nonprofit 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. I appointed two Twitter advocates who live Tweeted the discussion and also verbalized questions and comments from Twitter, providing a link between online and offline.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Amy Sample Ward

FEBRUARY 19, 2011

Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. We interact with our friends and colleagues in real time on and offline — either in the office or out at coffee, on Twitter or social networks. http ://www.nytimes.com/2010/02/21/world/americas/21text.html?_r= http ://www.noula.ht/index.

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Social Fundraising: Leveraging On and Offline Connections. America's Giving Challenge: We Came In First! Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Donor Solicitation Techniques on Twitter. Sharing Foundation Has Supporters in Finland. Blogging Behind the Nonprofit Firewall: ROI Approach. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

How the Iraq and Afghanistan Veterans of America is using the web to bring back together their band of brothers and sisters. My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. The examples are there, too.

Offline 116

Offline Social Media Network Org 116

M+R

JANUARY 31, 2023

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe. Let’s dig in!

Fundraising 107

Fundraising Gift Digital Trend 107

Care2

MAY 29, 2009

” In contrast, NARAL Pro-Choice America continues to use direct mail to fundraise, but has noted a decline in its effectiveness lately. The economy is hitting most of us pretty hard in all channels,” said Jennifer Donahue, Deputy Director of Membership and Development for NARAL. So what’s the verdict?

Mail 34

Mail Social Media Online Advocacy 34

Bloomerang

SEPTEMBER 6, 2021

And so I have more than five years of experience creating online and offline communities to support social and environmental causes as Steven said and I worked a lot in Latin America. We have all of Latin America. And I’ve noticed how different people communicate, how different people interact. So this is.

Community 67

Community Video Broadcast Phone 67

NTEN

SEPTEMBER 18, 2014

They used online trainings in multi-channel communications, and provided substantial support to equip youth leaders with the skills and confidence they needed to talk to their peers about deeply personal sexual and reproductive health topics.

Award 65

Award NTEN Louisville San Francisco 65

Bloomerang

DECEMBER 10, 2021

Jimmie Alford, one of the great fundraisers in America, told me a story a few years ago, which was about this volunteer who had to raise money for mental health in a community. ” You have lots of competition, you know, there’s a million charities in North America, and then the nonprofits outside of charitable giving.

Money 111

Money Question Raise Video 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected. Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.

Policy 103

Policy Social Media International News 103

Bloomerang

APRIL 9, 2021

She’s got an awesome YouTube channel where she does a lot of free trainings as well. There’s a ton of questions here, but can people reach out to you offline? From 2018 - 2020, she served as the Director of Communications for the Public Relations Society of America's local Hoosier chapter. Steven: I love it.

Roles 123

Roles Resource Develop Video 123

Bloomerang

JULY 2, 2021

They could put it on their website, they can put it in their newsletters, and they can run it across all of their social media channels. Use your communication channels to highlight current volunteers by using testimonials with a call to action. ” Say they did one. That is from one action from one Zoom briefing.

Virtual 119

Virtual Communication Video Newsletter 119

Bloomerang

APRIL 30, 2021

If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. Which channels should I use? And then 51% says which channel should I use, and then some other. Okay, let’s see.

Donor 88

Donor Video Practice Gift 88

Bloomerang

JULY 17, 2021

And if you have not heard, I have a podcast, “Let’s Take This Offline,” and you can go ahead and binge listen while you do your running, or your walking, or you’re sitting lakeside this summer, kind of decompressing from a really hellish year. We are mailing out dope boxes today, y’all.

Management 94

Management Work Video Slides 94

Bloomerang

SEPTEMBER 24, 2021

In America, that is definitely not how most of the police officers that I have spoken with would expect somebody to act at a traffic stop. Are communication channels clear? But Julie, would you mind maybe taking questions by email or, you know, offline here? So think about do we have the right people at this time? .

Community 82

Community Video Slides Survey 82

Connection Cafe

APRIL 23, 2012

Today we are going to look at some of the trends in the campaigns this year, and more specifically on the Obama for America campaign. Multi-Channel Strategy and Channel Changes Obama for America, known for their cutting-edge digital strategy and understanding of constituent behavior, spent $3 million on digital ads in February alone.

America 32

America Channel Chicago Analytics 32